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21-30 of 123 results for Author: yang yang (sorted by Publication Date, showing all)

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  1. The Strategy of Global Branding and Brand Equity

    By Alvin Lee, Jinchao Yang, Richard Mizerski, Claire Lambert

    Why does a customer choose one brand over another? What are the factors which would make an individual more inclined to choose your brand? This book offers a way to predict which brand a buyer will purchase. It looks at brand performance within a product category and tests it in different...

    To Be Published March 20th 2015 by Routledge

  2. Future Mechatronics and Automation

    Edited by Guohui Yang

    Series: Studies in Materials Science and Mechanical Engineering

    This proceedings volume contains selected papers presented at the 2014 International Conference on Future Mechatronics and Automation, held in Beijing, China. Contributions cover the latest developments and advances in the field of Mechatronics and Automation....

    Published February 28th 2015 by CRC Press

  3. Big Data

    Algorithms, Analytics, and Applications

    Edited by Kuan-Ching Li, Hai Jiang, Laurence T. Yang, Alfredo Cuzzocrea

    Series: Chapman & Hall/CRC Big Data Series

    As today’s organizations are capturing exponentially larger amounts of data than ever, now is the time for organizations to rethink how they digest that data. Through advanced algorithms and analytics techniques, organizations can harness this data, discover hidden patterns, and use the newly...

    Published February 23rd 2015 by Chapman and Hall/CRC

  4. Data Storage at the Nanoscale

    Advances and Applications

    Edited by Gan Fuxi, Wang Yang

    In the big data era, data storage is one of the cores in the whole information chain, which includes production, transfer, sharing, and finally processing. Over the years, the growth of data volume has been explosive. Today, various storage services need memories with higher density and capacity....

    Published February 9th 2015 by Pan Stanford

  5. Radar Hydrology

    Principles, Models, and Applications

    By Yang Hong, Jonathan J. Gourley

    Radar Hydrology: Principles, Models, and Applications provides graduate students, operational forecasters, and researchers with a theoretical framework and practical knowledge of radar precipitation estimation. The only text on the market solely devoted to radar hydrology, this comprehensive...

    Published December 19th 2014 by CRC Press

  6. Statistical Methods in Drug Combination Studies

    Edited by Wei Zhao, Harry Yang

    Series: Chapman & Hall/CRC Biostatistics Series

    The growing interest in using combination drugs to treat various complex diseases has spawned the development of many novel statistical methodologies. The theoretical development, coupled with advances in statistical computing, makes it possible to apply these emerging statistical methods in in...

    Published December 19th 2014 by Chapman and Hall/CRC

  7. Biomaterial Applications

    Macro to Nanoscale

    Edited by Sabu Thomas, Nandakumar Kalarikkal, Weimin Yang, Snigdha S. Babu

    This book covers a variety of recent research on natural polymers, biomaterials, composites, and their applications. It provides valuable insights into the developments that arose with the merger between biological and polymeric materials that have led to many technological and commercial...

    Published December 15th 2014 by Apple Academic Press

  8. Ambient Diagnostics

    By Yang Cai

    Ambient Diagnostics addresses innovative methods for discovering patterns from affordable devices, such as mobile phones, watches, cameras, and game interfaces, to interpret multimedia data for personal health monitoring and diagnosis. This is the first comprehensive textbook on...

    Published December 1st 2014 by CRC Press

  9. Transit Development in Rock Mechanics

    Recognition, Thinking and Innovation

    Edited by Meifeng Cai, Yang Gengshe, Jin'an Wang

    Transit Development in Rock Mechanics—Recognition, Thinking and Innovation contains 150 papers presented at the 3rd ISRM International Young Scholars’ Symposium on Rock Mechanics (8-10 November 2014, Xi’an, China). The volume focusses on the transitional development in rock mechanics research from...

    Published October 20th 2014 by CRC Press

  10. China in UN Security Council Decision-Making on Iraq

    Conflicting Understandings, Competing Preferences

    By Suzanne Xiao Yang

    Series: New International Relations

    With the rupture of the UN Security Council in March 2003 over the US spearheaded intervention in Iraq, the attempts made to subject the use of force to the rule of law had failed. Widespread Europe-US disagreement of the role of the UNSC has hindered more effective decisions for China and its...

    Published July 4th 2014 by Routledge

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