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Book Series

Events Management

Edited by Glenn A J Bowdin, Conrad Lashley, Donald Getz

The events industry, including festivals, meetings, conferences, exhibitions, incentives, sports and a range of other events, is rapidly developing and makes a significant contribution to business and leisure related tourism. With increased regulation and the growth of government and corporate involvement in events, the environment has become much more complex. Event managers are now required to identify and service a wide range of stakeholders and to balance their needs and objectives. Though mainly operating at national levels, there has been significant growth of academic provision to meet the needs of events and related industries and the organisations that comprise them. The English speaking nations, together with key Northern European countries, have developed programmes of study leading to the award of diploma, undergraduate and post-graduate awards. These courses focus on providing education and training for future event professionals, and cover areas such as event planning and management, marketing, finance, human resource management and operations. Modules in events management are also included in many tourism, leisure, recreation and hospitality qualifications in universities and colleges.

New and Published Books

11-13 of 13 results in Events Management
  1. Marketing Destinations and Venues for Conferences, Conventions and Business Events

    By Rob Davidson, Tony Rogers, Rob Davidson, Tony Rogers

    Series: Events Management

    Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as:* Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future...

    Published April 24th 2006 by Routledge

  2. Innovative Marketing Communications

    By Guy Masterman, Emma Wood

    Series: Events Management

    Innovative Marketing Communications for Events Management provides students and event managers with a complete insight into the strategic and innovative marketing of events of all scales and nature. The book builds a conceptual framework for the development, planning, implementation and evaluation...

    Published October 2nd 2005 by Routledge

  3. Management of Event Operations

    By Julia Tum, Philippa Norton

    Series: Events Management

    The Management of Event Operations: project management, planning and customer satisfaction provides an introduction to the management of operations for the event planner and venue provider. Taking an holistic view of an event enterprise, it links the traditional topics within operations management...

    Published September 22nd 2005 by Routledge