Mastering Management in the Creative and Cultural Industries
Creative and cultural industries account for a significant share of the global economy and working in these sectors is proving increasingly popular for graduates across a wide array of educational institutions. Business and Management skills are a vital part of the future of these sectors, and there is a growing number of degree schemes reflecting this.
This series provides a range of relatively short textbooks covering all the key business and management themes of interest within the creative and cultural industries. With consistent production quality, pedagogical features and writing style, each book provides essential reading for a core unit of any arts / cultural management or creative industries degree and the series as a whole provides a comprehensive resource for those studying in this field.