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1-3 of 3 results in Special Issues of Social Influence
A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes,...
Published November 20th 2012 by Psychology Press
Despite widespread acknowledgment that both personal and situational factors influence behavior, researchers in the area of social influence have been slow to examine individual differences in their work. Indeed, social influence investigators often point to their findings to illustrate the power...
Published June 29th 2010 by Psychology Press
A Special Issue of Social Influence
How do social influences affect such outcomes as creativity, innovation, originality, and inventiveness? While major advances have been made, many questions regarding the impact of contextual and social factors on creativity and innovation remain. This collection examines a rich array of...
Published November 19th 2008 by Psychology Press
Social Influence and Consumer Behavior
To Be Published November 29th 2014