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Routledge Communication Series

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11-20 of 415 results in Routledge Communication Series
  1. Strategic Interpersonal Communication

    Edited by John A. Daly, John M. Wiemann

    Series: Routledge Communication Series

    This book discusses how people go about achieving their social goals through human symbolic interaction. The editors' collective presumption is that there are more or less typical ways that people attempt to obtain desired outcomes -- be they persuasive, informative, conflictive, or the like --...

    Published November 17th 2013 by Routledge

  2. Public Relations As Activism

    Postmodern Approaches to Theory & Practice

    By Derina R. Holtzhausen

    Series: Routledge Communication Series

    This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations...

    Published November 10th 2013 by Routledge

  3. Rhetorical and Critical Approaches to Public Relations II

    By Dr Robert L Heath, Elizabeth L Toth

    Series: Routledge Communication Series

    This volume is the first to illustrate the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the critical guidelines and philosophical underpinnings of public relations and as such should guide...

    Published November 4th 2013 by Routledge

  4. The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition

    By Helen Katz

    Series: Routledge Communication Series

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned,...

    Published October 31st 2013 by Routledge

  5. Media Diversity and Localism

    Meaning and Metrics

    Edited by Philip M. Napoli

    Series: Routledge Communication Series

    Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in...

    Published October 9th 2013 by Routledge

  6. Ratings Analysis

    Audience Measurement and Analytics, 4th Edition

    By James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

    Series: Routledge Communication Series

    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years...

    Published September 30th 2013 by Routledge

  7. The Dynamics of Persuasion

    Communication and Attitudes in the 21st Century, 5th Edition

    By Richard M. Perloff

    Series: Routledge Communication Series

    With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major...

    Published July 8th 2013 by Routledge

  8. Communication and Social Cognition

    Theories and Methods

    Edited by David R. Roskos-Ewoldsen, Jennifer L. Monahan

    Series: Routledge Communication Series

    Communication and Social Cognition represents the explosion of work in the field of social cognition over the past 25 years. Expanding the contribution made by Social Cognition and Communication, published in 1982, this scholarly collection updates the study of communication from a social cognitive...

    Published April 30th 2013 by Routledge

  9. Biotechnology and Communication

    The Meta-Technologies of Information

    Edited by Sandra Braman

    Series: Routledge Communication Series

    This volume examines the convergence of biotechnology and communication systems and explores how this convergence directly influences our understanding of the nature of communication. Editor Sandra Braman brings together scholars to examine this convergence in three areas: genetic information and "...

    Published April 30th 2013 by Routledge

  10. Deciding Communication Law

    Key Cases in Context

    By Susan Dente Ross

    Series: Routledge Communication Series

    This clearly written and well-focused volume combines concise decisions of the primary areas of communication law with the foundational case decisions in those domains. Thus, in one volume, students of communication law, constitutional law, political science, and related fields find both the key...

    Published April 30th 2013 by Routledge

Forthcoming Books

  1. Television Talk Shows: Discourse, Performance, Spectacle
    Edited by Andrew Tolson
    To Be Published October 31st 2014
  2. Media Economics: Theory and Practice, 3rd Edition
    Edited by Alison Alexander, James E. Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco
    To Be Published December 14th 2014
  3. Assessing Media Education: A Resource Handbook for Educators and Administrators: Component 1: Measurement
    Edited by William Christ
    To Be Published December 14th 2014
  4. Broadcast Television Effects in A Remote Community
    Edited by Tony Charlton, Barrie Gunter, Andrew Hannan
    To Be Published December 18th 2014
  5. Critiquing Free Speech: First Amendment theory and the Challenge of Interdisciplinarity
    By Matthew D. Bunker
    To Be Published December 18th 2014
  6. Media Competition and Coexistence: the theory of the Niche
    By John W. Dimmick
    To Be Published December 18th 2014
  7. Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns, 3rd Edition
    By Erica Weintraub Austin, Bruce E Pinkleton
    To Be Published February 12th 2015
  8. Applied Public Relations: Cases in Stakeholder Management, 3rd Edition
    By Kathy Richardson, Marcie Hinton
    To Be Published February 28th 2015
  9. Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations, 2nd Edition
    Edited by Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham
    To Be Published April 30th 2015
  10. Media Effects and Society, 2nd Edition
    By Elizabeth M. Perse, Jennifer Lambe
    To Be Published June 30th 2015

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