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Book Series

Routledge Communication Series

Series Editor: Jennings Bryant, Dolf Zillmann

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

New and Published Books

11-20 of 358 results in Routledge Communication Series
  1. Understanding Organization Through Culture and Structure

    Relational and Other Lessons From the African American Organization

    By Anne Maydan Nicotera, Marcia J. Clinkscales, Felicia R. Walker

    Series: Routledge Communication Series

    Understanding Organization Through Culture and Structure: Relational and Other Lessons From the African American Organization presents an innovative view of organizations and the communication processes that constitute them. Arguing that human beings are communicatively embedded in their cultures,...

    Published May 16th 2014 by Routledge

  2. Managing Interpersonal Conflict

    Advances through Meta-Analysis

    Edited by Nancy A. Burrell, Mike Allen, Barbara Mae Gayle, Raymond W. Preiss

    Series: Routledge Communication Series

    Managing Interpersonal Conflict is a systematic review of conflict research in legal, institutional and relational contexts. Each chapter represents a summary of the existing quantitative social science research using meta-analysis, with contexts ranging from jury selection to peer mediation to...

    Published February 25th 2014 by Routledge

  3. Self Versus Others

    Media, Messages, and the Third-Person Effect

    By Julie L. Andsager, H. Allen White

    Series: Routledge Communication Series

    Self Versus Others explores the third-person effect and its role in media as a means of persuasion. This scholarly work synthesizes more than two decades of research on the third-person effect, the process in which individuals do not perceive themselves to be impacted by particular messages—...

    Published December 11th 2013 by Routledge

  4. Media Effects

    Advances in Theory and Research, 3rd Edition

    Edited by Jennings Bryant, Mary Beth Oliver

    Series: Routledge Communication Series

    With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third...

    Published December 6th 2013 by Routledge

  5. Family Communication

    2nd Edition

    By Chris Segrin, Jeanne Flora

    Series: Routledge Communication Series

    Family Communication carefully examines state-of-the-art research and theories of family communication and family relationships. In addition to presenting cutting-edge research, it focuses on classic theories and research findings that have influenced and revolutionized the way scholars...

    Published December 6th 2013 by Routledge

  6. Strategic Interpersonal Communication

    Edited by John A. Daly, John M. Wiemann

    Series: Routledge Communication Series

    This book discusses how people go about achieving their social goals through human symbolic interaction. The editors' collective presumption is that there are more or less typical ways that people attempt to obtain desired outcomes -- be they persuasive, informative, conflictive, or the like --...

    Published November 18th 2013 by Routledge

  7. Public Relations As Activism

    Postmodern Approaches to Theory & Practice

    By Derina R. Holtzhausen

    Series: Routledge Communication Series

    This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations...

    Published November 11th 2013 by Routledge

  8. The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition

    By Helen Katz

    Series: Routledge Communication Series

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned,...

    Published November 1st 2013 by Routledge

  9. Media Diversity and Localism

    Meaning and Metrics

    Edited by Philip M. Napoli

    Series: Routledge Communication Series

    Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in...

    Published October 10th 2013 by Routledge

  10. Ratings Analysis

    Audience Measurement and Analytics, 4th Edition

    By James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

    Series: Routledge Communication Series

    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years...

    Published October 1st 2013 by Routledge