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Book Series

Routledge Communication Series

Series Editor: Jennings Bryant, Dolf Zillmann

The Routledge Communication Series covers the breadth of the communication discipline, from interpersonal communication to public relations, offering textbooks, handbooks, and scholarly reference materials.

New and Published Books

11-20 of 357 results in Routledge Communication Series
  1. Media Effects

    Advances in Theory and Research, 3rd Edition

    Edited by Jennings Bryant, Mary Beth Oliver

    Series: Routledge Communication Series

    With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third...

    Published December 5th 2013 by Routledge

  2. Family Communication

    2nd Edition

    By Chris Segrin, Jeanne Flora

    Series: Routledge Communication Series

    Family Communication carefully examines state-of-the-art research and theories of family communication and family relationships. In addition to presenting cutting-edge research, it focuses on classic theories and research findings that have influenced and revolutionized the way scholars...

    Published December 5th 2013 by Routledge

  3. Strategic Interpersonal Communication

    Edited by John A. Daly, John M. Wiemann

    Series: Routledge Communication Series

    This book discusses how people go about achieving their social goals through human symbolic interaction. The editors' collective presumption is that there are more or less typical ways that people attempt to obtain desired outcomes -- be they persuasive, informative, conflictive, or the like --...

    Published November 17th 2013 by Routledge

  4. Public Relations As Activism

    Postmodern Approaches to Theory & Practice

    By Derina R. Holtzhausen

    Series: Routledge Communication Series

    This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations...

    Published November 10th 2013 by Routledge

  5. The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition

    By Helen Katz

    Series: Routledge Communication Series

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned,...

    Published October 31st 2013 by Routledge

  6. Media Diversity and Localism

    Meaning and Metrics

    Edited by Philip M. Napoli

    Series: Routledge Communication Series

    Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in...

    Published October 9th 2013 by Routledge

  7. Ratings Analysis

    Audience Measurement and Analytics, 4th Edition

    By James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

    Series: Routledge Communication Series

    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years...

    Published September 30th 2013 by Routledge

  8. The Dynamics of Persuasion

    Communication and Attitudes in the 21st Century, 5th Edition

    By Richard M. Perloff

    Series: Routledge Communication Series

    With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major...

    Published July 8th 2013 by Routledge

  9. Communication and Social Cognition

    Theories and Methods

    Edited by David R. Roskos-Ewoldsen, Jennifer L. Monahan

    Series: Routledge Communication Series

    Communication and Social Cognition represents the explosion of work in the field of social cognition over the past 25 years. Expanding the contribution made by Social Cognition and Communication, published in 1982, this scholarly collection updates the study of communication from a social cognitive...

    Published April 30th 2013 by Routledge

  10. Biotechnology and Communication

    The Meta-Technologies of Information

    Edited by Sandra Braman

    Series: Routledge Communication Series

    This volume examines the convergence of biotechnology and communication systems and explores how this convergence directly influences our understanding of the nature of communication. Editor Sandra Braman brings together scholars to examine this convergence in three areas: genetic information and "...

    Published April 30th 2013 by Routledge