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Routledge Communication Series

New and Published Books

11-20 of 359 results in Routledge Communication Series
  1. The Media Handbook

    A Complete Guide to Advertising Media Selection, Planning, Research, and Buying, 5th Edition

    By Helen Katz

    Series: Routledge Communication Series

    The Media Handbook provides a practical introduction to the advertising media planning and buying process. Emphasizing basic calculations along with the practical realities of offering alternatives and evaluating the plan, this fifth edition reflects the critical changes in how media is planned,...

    Published November 1st 2013 by Routledge

  2. Media Diversity and Localism

    Meaning and Metrics

    Edited by Philip M. Napoli

    Series: Routledge Communication Series

    Questions concerning the quality of media performance and the effectiveness of media policymaking often revolve around the extent to which the media system fulfills the values inherent in diversity and localism principles. This edited volume addresses challenges and issues relating to diversity in...

    Published October 10th 2013 by Routledge

  3. Ratings Analysis

    Audience Measurement and Analytics, 4th Edition

    By James G. Webster, Patricia F. Phalen, Lawrence W. Lichty

    Series: Routledge Communication Series

    This 4th edition of Ratings Analysis describes and explains the current audience information system that supports economic exchange in both traditional and evolving electronic media markets. Responding to the major changes in electronic media distribution and audience research in recent years...

    Published October 1st 2013 by Routledge

  4. The Dynamics of Persuasion

    Communication and Attitudes in the 21st Century, 5th Edition

    By Richard M. Perloff

    Series: Routledge Communication Series

    With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major...

    Published July 9th 2013 by Routledge

  5. Communication and Social Cognition

    Theories and Methods

    Edited by David R. Roskos-Ewoldsen, Jennifer L. Monahan

    Series: Routledge Communication Series

    Communication and Social Cognition represents the explosion of work in the field of social cognition over the past 25 years. Expanding the contribution made by Social Cognition and Communication, published in 1982, this scholarly collection updates the study of communication from a social cognitive...

    Published May 1st 2013 by Routledge

  6. Biotechnology and Communication

    The Meta-Technologies of Information

    Edited by Sandra Braman

    Series: Routledge Communication Series

    This volume examines the convergence of biotechnology and communication systems and explores how this convergence directly influences our understanding of the nature of communication. Editor Sandra Braman brings together scholars to examine this convergence in three areas: genetic information and "...

    Published May 1st 2013 by Routledge

  7. Deciding Communication Law

    Key Cases in Context

    By Susan Dente Ross

    Series: Routledge Communication Series

    This clearly written and well-focused volume combines concise decisions of the primary areas of communication law with the foundational case decisions in those domains. Thus, in one volume, students of communication law, constitutional law, political science, and related fields find both the key...

    Published May 1st 2013 by Routledge

  8. Defending the First

    Commentary on First Amendment Issues and Cases

    Edited by Joseph Russomanno

    Series: Routledge Communication Series

    Defending the First provides a collection of new perspectives on the First Amendment in legal and communication contexts. Editor Joseph Russomanno brings together a roster of major figures who have participated in the shaping of First Amendment law over the past 30 years. Readers are taken into a...

    Published May 1st 2013 by Routledge

  9. Managing Uncertainty in Organizational Communication

    By Michael W. Kramer

    Series: Routledge Communication Series

    In this book, Michael W. Kramer applies uncertainty reduction theory (URT)--a key theory in current communication scholarship--to the context of organizational communication. Examining URT and the range of research applicable to organizational settings, Kramer proposes a groundbreaking theory of...

    Published April 24th 2013 by Routledge

  10. Sourcebook for Political Communication Research

    Methods, Measures, and Analytical Techniques

    Edited by Erik P. Bucy, R. Lance Holbert

    Series: Routledge Communication Series

    The Sourcebook for Political Communication Research will offer scholars, students, researchers, and other interested readers a comprehensive source for state-of-the-art/field research methods, measures, and analytical techniques in the field of political communication. The need for this Sourcebook...

    Published March 27th 2013 by Routledge

Forthcoming Books

  1. Television Talk Shows: Discourse, Performance, Spectacle
    Edited by Andrew Tolson
    To Be Published December 2nd 2014
  2. Media Economics: Theory and Practice, 3rd Edition
    Edited by Alison Alexander, James E. Owers, Rod Carveth, C. Ann Hollifield, Albert N. Greco
    To Be Published December 14th 2014
  3. Assessing Media Education: A Resource Handbook for Educators and Administrators: Component 1: Measurement
    Edited by William Christ
    To Be Published December 14th 2014
  4. Broadcast Television Effects in A Remote Community
    Edited by Tony Charlton, Barrie Gunter, Andrew Hannan
    To Be Published December 18th 2014
  5. Critiquing Free Speech: First Amendment theory and the Challenge of Interdisciplinarity
    By Matthew D. Bunker
    To Be Published December 18th 2014
  6. Media Competition and Coexistence: the theory of the Niche
    By John W. Dimmick
    To Be Published December 18th 2014
  7. Strategic Public Relations Management: Planning and Managing Effective Communication Campaigns, 3rd Edition
    By Erica Weintraub Austin, Bruce E Pinkleton
    To Be Published February 12th 2015
  8. Applied Public Relations: Cases in Stakeholder Management, 3rd Edition
    By Kathy Richardson, Marcie Hinton
    To Be Published April 5th 2015
  9. Public Relations As Relationship Management: A Relational Approach To the Study and Practice of Public Relations, 2nd Edition
    Edited by Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham
    To Be Published April 28th 2015
  10. Classroom Communication and Diversity: Enhancing Instructional Practice, 3rd Edition
    By Robert G. Powell, Dana Powell
    To Be Published June 14th 2015

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