Routledge Communication Series

New and Published Books

21-30 of 422 results in Routledge Communication Series

21. Culture and Public Relations

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Series: Routledge Communication Series

    Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the...

    Published April 15th 2012 by Routledge
22. eHealth Applications

    Promising Strategies for Behavior Change

    Edited by Seth M. Noar, Nancy Grant Harrington

    Series: Routledge Communication Series

    eHealth Applications: Promising Strategies for Behavior Change provides an overview of technological applications in contemporary health communication research, exploring the history and current uses of eHealth applications in disease prevention and management. This volume focuses on the use of...

    Published March 7th 2012 by Routledge
23. Stories of Life in the Workplace

    An Open Architecture for Organizational Narratology

    By Larry Browning, George H. Morris

    Series: Routledge Communication Series

    Addressing both renowned theories and standard applications, Stories of Life in the Workplace explains how stories affect human practices and organizational life. Authors Larry Browning and George H. Morris explore how we experience, interpret, and personalize narrative stories in our everyday...

    Published February 29th 2012 by Routledge
24. Advertising Theory

    Edited by Shelly Rodgers, Esther Thorson

    Series: Routledge Communication Series

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and...

    Published February 22nd 2012 by Routledge
25. Mass Media, An Aging Population, and the Baby Boomers

    By Michael L. Hilt, Jeremy H. Lipschultz

    Series: Routledge Communication Series

    As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive...

    Published January 20th 2012 by Routledge
26. Media Law and Ethics

    4th Edition

    By Roy L. Moore, Michael D. Murray

    Series: Routledge Communication Series

    This is the first textbook to explicitly integrate both media law and ethics within one volume. A truly comprehensive overview, it is a thoughtful introduction to media law principles and cases and the related ethical concerns relevant to the practice of professional communication. With special...

    Published December 13th 2011 by Routledge
27. Data Mining Methods for the Content Analyst

    An Introduction to the Computational Analysis of Content

    By Kalev Leetaru

    Series: Routledge Communication Series

    With continuous advancements and an increase in user popularity, data mining technologies serve as an invaluable resource for researchers across a wide range of disciplines in the humanities and social sciences. In this comprehensive guide, author and research scientist Kalev Leetaru introduces the...

    Published December 12th 2011 by Routledge
28. Justice and the Media

    Reconciling Fair Trials and A Free Press

    By Matthew D. Bunker

    Series: Routledge Communication Series

    USE THIS FIRST PARAGRAPH ONLY FOR GENERAL CATALOGS... The First Amendment right of free speech is a fragile one. Its fragility is found no less in legal opinions than in other, less specialized forms of public discourse. Both its fragility and its sometimes surprising resiliency are reflected in...

    Published December 11th 2011 by Routledge
29. Communication in Eastern Europe

    The Role of History, Culture, and Media in Contemporary Conflicts

    Edited by Fred L. Casmir

    Series: Routledge Communication Series

    This volume represents a clear attempt to learn something from the events in Eastern European countries. It does not start with simplistic or old assumptions based on convenient Western communication models, but instead takes a new approach. If chaos theory could fundamentally change how physicists...

    Published December 11th 2011 by Routledge
30. Crafting Society

    Ethnicity, Class, and Communication Theory

    By Donald G. Ellis

    Series: Routledge Communication Series

    The study of communication, language, and discourse is at once simple, elegant, and complex. Each of these areas is informed by "micro" subjective experiences of individuals and the "macro" processes of a culture. Communication itself is thoroughly modern yet it seeks anchorage in the traditions of...

    Published December 11th 2011 by Routledge