New and Published Books
391-400 of 420 results in Routledge Communication Series
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Television ',Critical Viewing Skills', Education
Major Media Literacy Projects in the United States and Selected Countries
Series: Routledge Communication Series
Representing a significant survey and evaluation of major media literacy projects in the U.S. and selected countries throughout the world, this book covers all aspects of critical viewing skills. It provides comprehensive, theoretical and historical background about the field, the criteria for its...
Published April 30th 1991 by Routledge
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Fund Raising and Public Relations
A Critical Analysis
Series: Routledge Communication Series
This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication...
Published March 31st 1991 by Routledge
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Responding To the Screen
Reception and Reaction Processes
Series: Routledge Communication Series
This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations...
Published March 31st 1991 by Routledge
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Negative Political Advertising
Coming of Age
Series: Routledge Communication Series
This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both...
Published March 31st 1991 by Routledge
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Understanding Face-to-face Interaction
Issues Linking Goals and Discourse
Series: Routledge Communication Series
Challenging current work in communication and social psychology that assumes face-to-face interaction can be adequately understood without attending to discourse expression, this volume examines how people's goals, concerns, and intentions can be related to discourse expression. The text discusses...
Published March 31st 1991 by Routledge
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Poor Reception
Misunderstanding and Forgetting Broadcast News
Series: Routledge Communication Series
Published November 30th 1990 by Routledge
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Cultural Communication and Intercultural Contact
Series: Routledge Communication Series
How is cultural identity accomplished interactively? What happens when different cultural identities contact one another? This book presents a series of papers, from classic essays to original expositions, which respond to these questions. The view of communication offered here -- rather than...
Published September 30th 1990 by Routledge
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New Communication Technologies in Developing Countries
Series: Routledge Communication Series
This volume explores how a number of developing countries -- including India, Malaysia, Columbia, Brazil, and Saudi Arabia -- are responding to the pressures of the information society. Infrastructural development, policies, and social systems are investigated, and models of information...
Published September 30th 1990 by Routledge
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A Guide for Newspaper Stringers
Series: Routledge Communication Series
Published July 31st 1990 by Routledge
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Applied Communication Theory and Research
Series: Routledge Communication Series
This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and...
Published July 31st 1990 by Routledge
Forthcoming Books
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Communication as Organizing: Empirical and Theoretical Explorations in the Dynamic of Text and Conversation
To Be Published May 30th 2013 -
The Internet and Health Care: Theory, Research, and Practice
To Be Published May 30th 2013 -
Social Justice and Communication Scholarship
To Be Published May 30th 2013 -
Interacting and Organizing: Analyses of a Management Meeting
To Be Published May 30th 2013 -
Internet Newspapers: The Making of a Mainstream Medium
To Be Published May 30th 2013 -
Self Versus Others: Media, Messages, and the Third-Person Effect
To Be Published May 31st 2013 -
Cultures, Politics, and Research Programs: An International Assessment of Practical Problems in Field Research
To Be Published June 19th 2013 -
Media Diversity and Localism: Meaning and Metrics
To Be Published June 19th 2013 -
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, 5th Edition
To Be Published July 11th 2013 -
Managing Interpersonal Conflict: Advances through Meta-Analysis
To Be Published August 31st 2013