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Routledge Communication Series

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391-400 of 420 results in Routledge Communication Series
  1. Television ',Critical Viewing Skills', Education

    Major Media Literacy Projects in the United States and Selected Countries

    By James A. Brown

    Series: Routledge Communication Series

    Representing a significant survey and evaluation of major media literacy projects in the U.S. and selected countries throughout the world, this book covers all aspects of critical viewing skills. It provides comprehensive, theoretical and historical background about the field, the criteria for its...

    Published April 30th 1991 by Routledge

  2. Fund Raising and Public Relations

    A Critical Analysis

    By Kathleen S. Kelly

    Series: Routledge Communication Series

    This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication...

    Published March 31st 1991 by Routledge

  3. Responding To the Screen

    Reception and Reaction Processes

    Edited by Jennings Bryant, Dolf Zillmann

    Series: Routledge Communication Series

    This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations...

    Published March 31st 1991 by Routledge

  4. Negative Political Advertising

    Coming of Age

    By Karen S. Johnson-Cartee, Gary Copeland

    Series: Routledge Communication Series

    This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both...

    Published March 31st 1991 by Routledge

  5. Understanding Face-to-face Interaction

    Issues Linking Goals and Discourse

    Edited by Karen Tracy

    Series: Routledge Communication Series

    Challenging current work in communication and social psychology that assumes face-to-face interaction can be adequately understood without attending to discourse expression, this volume examines how people's goals, concerns, and intentions can be related to discourse expression. The text discusses...

    Published March 31st 1991 by Routledge

  6. Poor Reception

    Misunderstanding and Forgetting Broadcast News

    By Barrie Gunter

    Series: Routledge Communication Series

    Published November 30th 1990 by Routledge

  7. Cultural Communication and Intercultural Contact

    Edited by Donal Carbaugh

    Series: Routledge Communication Series

    How is cultural identity accomplished interactively? What happens when different cultural identities contact one another? This book presents a series of papers, from classic essays to original expositions, which respond to these questions. The view of communication offered here -- rather than...

    Published September 30th 1990 by Routledge

  8. New Communication Technologies in Developing Countries

    By Jarice Hanson, Uma Narula

    Series: Routledge Communication Series

    This volume explores how a number of developing countries -- including India, Malaysia, Columbia, Brazil, and Saudi Arabia -- are responding to the pressures of the information society. Infrastructural development, policies, and social systems are investigated, and models of information...

    Published September 30th 1990 by Routledge

  9. A Guide for Newspaper Stringers

    By Margaret Davidson

    Series: Routledge Communication Series

    Published July 31st 1990 by Routledge

  10. Applied Communication Theory and Research

    Edited by H. Dan O'Hair, Gary L. Kreps

    Series: Routledge Communication Series

    This volume provides a comprehensive examination of the applications of communication inquiry to the solution of relevant social issues. Nationally recognized experts from a wide range of subject areas discuss ways in which communication research has been used to address social problems and...

    Published July 31st 1990 by Routledge