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Book Series

Routledge Communication Series

New and Published Books

391-400 of 424 results in Routledge Communication Series
  1. Contemporary Public Opinion

    Issues and the News

    By Maxwell McCombs, Edna Einsiedel, David H. Weaver

    Series: Routledge Communication Series

    This book discusses the public opinion process with a focus on the role that the news media play in shaping public opinion. Although heavily influenced by the agenda-setting perspective -- the view that the news media define the important issues of the day and determine how these issues are...

    Published July 31st 1991 by Routledge

  2. Agenda Setting

    Readings on Media, Public Opinion, and Policymaking

    Edited by David Protess, Maxwell E. McCombs

    Series: Routledge Communication Series

    The role of the news media in defining the important issues of the day, also known as the agenda-setting influence of mass communication, has received widespread attention over the past 20 years. Since the publication of McCombs and Shaw's seminal empirical study, more than one hundred journal...

    Published May 31st 1991 by Routledge

  3. The Contemporary Reception of Classical Rhetoric

    Appropriations of Ancient Discourse

    By Kathleen E. Welch

    Series: Routledge Communication Series

    Responding to the reassertion of orality in the twentieth century in the form of electronic media such as the telegraph, film, video, computers, and television, this unique volume traces the roots of classical rhetoric in the modern world. Welch begins by changing the current view of classical...

    Published May 31st 1991 by Routledge

  4. Perspectives on Mass Communication History

    By Wm. David Sloan

    Series: Routledge Communication Series

    This unique volume is based on the philosophy that the teaching of history should emphasize critical thinking and attempt to involve the student intellectually, rather than simply provide names, dates, and places to memorize. The book approaches history not as a cut-and-dried recitation of a...

    Published May 31st 1991 by Routledge

  5. Television ',Critical Viewing Skills', Education

    Major Media Literacy Projects in the United States and Selected Countries

    By James A. Brown

    Series: Routledge Communication Series

    Representing a significant survey and evaluation of major media literacy projects in the U.S. and selected countries throughout the world, this book covers all aspects of critical viewing skills. It provides comprehensive, theoretical and historical background about the field, the criteria for its...

    Published April 30th 1991 by Routledge

  6. Fund Raising and Public Relations

    A Critical Analysis

    By Kathleen S. Kelly

    Series: Routledge Communication Series

    This is the first scholarly work to place the function of fund raising within the field of public relations, redefining it as a specialization responsible for the management of communication between a charitable organization and its donor publics. Combining her academic interest in communication...

    Published March 31st 1991 by Routledge

  7. Responding To the Screen

    Reception and Reaction Processes

    Edited by Jennings Bryant, Dolf Zillmann

    Series: Routledge Communication Series

    This volume takes the next step in the evolution of mass communication research tradition from effects to processes -- a more detailed and microanalytical analysis of the psychological processes involved in receiving and reacting to electronic media messages. This domain includes investigations...

    Published March 31st 1991 by Routledge

  8. Negative Political Advertising

    Coming of Age

    By Karen S. Johnson-Cartee, Gary Copeland

    Series: Routledge Communication Series

    This volume provides a unique synthesis of the relevant literature from academic studies in the fields of political science, marketing, advertising, speech communication, telecommunication, and public relations combined with the practical wisdom of professional consultants. Offering the reader both...

    Published March 31st 1991 by Routledge

  9. Understanding Face-to-face Interaction

    Issues Linking Goals and Discourse

    Edited by Karen Tracy

    Series: Routledge Communication Series

    Challenging current work in communication and social psychology that assumes face-to-face interaction can be adequately understood without attending to discourse expression, this volume examines how people's goals, concerns, and intentions can be related to discourse expression. The text discusses...

    Published March 31st 1991 by Routledge

  10. Poor Reception

    Misunderstanding and Forgetting Broadcast News

    By Barrie Gunter

    Series: Routledge Communication Series

    First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company....

    Published November 30th 1990 by Routledge

Forthcoming Books

  1. Negotiating the Crisis: Drgs and the Transformation of Hospitals
    By Patricia Geist, Monica Hardesty
    To Be Published May 10th 2014
  2. Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research
    By Silvia Knobloch-Westerwick
    To Be Published July 1st 2014
  3. Media Effects and Society, 2nd Edition
    By Elizabeth M. Perse, Jennifer Lambe
    To Be Published August 14th 2014
  4. Broadcast Television Effects in A Remote Community
    Edited by Tony Charlton, Barrie Gunter, Andrew Hannan
    To Be Published August 14th 2014
  5. Studies in Language and Social Interaction: In Honor of Robert Hopper
    By Jennifer MandelbaumEdited by Phillip J. Glenn, Curtis D. LeBaron
    To Be Published August 14th 2014
  6. Understanding Organization Through Culture and Structure: Relational and Other Lessons From the African American Organization
    By Anne Maydan Nicotera, Marcia J. Clinkscales, Felicia R. Walker
    To Be Published August 14th 2014
  7. Critiquing Free Speech: First Amendment theory and the Challenge of Interdisciplinarity
    By Matthew D. Bunker
    To Be Published August 14th 2014
  8. Media Competition and Coexistence: the theory of the Niche
    By John W. Dimmick
    To Be Published August 14th 2014
  9. Television Talk Shows: Discourse, Performance, Spectacle
    Edited by Andrew Tolson
    To Be Published August 14th 2014
  10. Strategic Public Relations Management: Planning and Managing Effective Communication Programs, 3rd Edition
    By Erica Weintraub Austin, Bruce E Pinkleton
    To Be Published September 30th 2014

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