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Routledge Library Editions: Tourism

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1-6 of 6 results in Routledge Library Editions: Tourism
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  1. Marketing Tourism Places (RLE Tourism)

    Edited by Gregory Ashworth, Brian Goodall

    Series: Routledge Library Editions: Tourism

    Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering...

    Published April 27th 2014 by Routledge

  2. The Management of International Tourism (RLE Tourism)

    By Stephen F Witt, Michael Z Brooke, Peter J. Buckley

    Series: Routledge Library Editions: Tourism

    International tourism is one of today’s major growth industries necessitating increasingly more sophisticated management techniques. In the light of this expansion and growing significant economic importance, this book provides a comprehensive overview of international tourism, placing particular...

    Published April 27th 2014 by Routledge

  3. Tourism: A Community Approach (RLE Tourism)

    By Peter E Murphy

    Series: Routledge Library Editions: Tourism

    Written in 1989 when the modern tourist industry had reached a crucial stage in its development, when increased mobility and affluence had led to more extensive and extravagant travel, and competition within the industry had intensified, this book is comprehensive examination of tourism...

    Published March 9th 2014 by Routledge

  4. Marketing in the Tourism Industry (RLE Tourism)

    The Promotion of Destination Regions

    Edited by Brian Goodall, Gregory Ashworth

    Series: Routledge Library Editions: Tourism

    This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative...

    Published March 9th 2014 by Routledge

  5. Building A New Heritage (RLE Tourism)

    Edited by Gregory Ashworth, Peter Larkham

    Series: Routledge Library Editions: Tourism

    At the heart of the European debate lies the tension between the idea of European unity and individual state identities and nationalisms. This volume provides an insight into this dichotomy by exploring the role of heritage in the new Europe. The main theme of this book is that a number of possible...

    Published March 9th 2014 by Routledge

  6. Routledge Library Editions: Tourism

    By Various

    Series: Routledge Library Editions: Tourism

    This set re-issues 5 volumes originally published between 1985 and 1994. They focus on the impact of environmental issues on tourism management tourism demand and forecasting the key methods of operation of companies within the industry the functional areas of marketing, finance,...

    Published December 4th 2012 by Routledge

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