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Book Series

Routledge Studies in Marketing

This series welcomes proposals for original research projects that are either single or multi-authored or an edited collection from both established and emerging scholars working on any aspect of marketing theory and practice and provides an outlet for studies dealing with elements of marketing theory, thought, pedagogy and practice.γ€€ It aims to reflect the evolving role of marketing and bring together the most innovative work across all aspects of the marketing ‘mix’ – from product development, consumer behaviour, marketing analysis, branding,γ€€ and customer relationships,γ€€ to sustainability, ethics andγ€€ the new opportunities and challenges presented by digital and online marketing.

New and Published Books

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Forthcoming Books

  1. Addiction as Consumer Choice
    By Gordon Foxall
    To Be Published March 1st 2016
  2. The Psychology of Consumer Profiling in the Digital Age
    By Barrie Gunter
    To Be Published June 15th 2016

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