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Book Series

Routledge New Directions in Public Relations & Communication Research

Series Editor: Kevin Moloney

Present academic thinking about PR and related communications reflects an unprecedented expansion and ferment in the discipline and many scholars believe that a radical ‘turn’ should be explored. Routledge New Directions in PR & Communication Research is a new forum for books of original research in this area. Its remit is to publish critical and challenging responses to continuities and fractures in contemporary PR thinking and practice, and its contested role in market-orientated, capitalist, liberal democracies around the world. The series reflects the multiple and inter-disciplinary forms PR takes in a post-Grunigian world; the expanding roles which it performs, and the increasing number of countries in which it is practised. Offering a new forum to debate these changes with peers around the world, it invites contributions from both established and new academics researching and teaching in these expanding fields of study.

New and Published Books

1-10 of 11 results in Routledge New Directions in Public Relations & Communication Research
  1. Corporate Social Responsibility, Sustainability and Public Relations

    Negotiating Multiple Complex Challenges

    By Donnalyn Pompper

    Series: Routledge New Directions in Public Relations & Communication Research

    While public relations offers numerous assets for organization-stakeholder relationship building and for ethical corporate social responsibility and sustainability communication, it also faces challenges linked to negative perceptions of the profession which can lead to accusations of "greenwashing...

    Published May 18th 2015 by Routledge

  2. Challenging Corporate Social Responsibility

    Lessons for public relations from the casino industry

    By Jessalynn R. Strauss

    Series: Routledge New Directions in Public Relations & Communication Research

    The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of good PR by promoting...

    Published May 6th 2015 by Routledge

  3. Political Reputation Management

    The Strategy Myth

    By Christian Schnee

    Series: Routledge New Directions in Public Relations & Communication Research

    It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften...

    Published January 6th 2015 by Routledge

  4. Public Relations and the History of Ideas

    By Simon Moore

    Series: Routledge New Directions in Public Relations & Communication Research

    This innovative book explores ten great works, by well-known thinkers and orators, whose impact has been intellectual, practical and global. Most of the works significantly precede public relations as a phrase or profession, but all are in no doubt about the force of planned public communication,...

    Published January 2nd 2015 by Routledge

  5. The Public Relations of Everything

    The Ancient, Modern and Postmodern Dramatic History of an Idea

    By Robert E. Brown

    Series: Routledge New Directions in Public Relations & Communication Research

    The public relations of "everything" takes the radical position that public relations is a profoundly different creature than a generation of its scholars and teachers have portrayed it. Today, it is clearly no longer limited, if it ever has been, to the management of communication in and between...

    Published November 18th 2014 by Routledge

  6. Power, Diversity and Public Relations

    By Lee Edwards

    Series: Routledge New Directions in Public Relations & Communication Research

    Power, Diversity and Public Relations addresses the lack of diversity in PR by revealing the ways in which power operates within the occupation to construct archetypal practitioner identities, occupational belonging and exclusion. It explores the ways in which the field is normatively constructed...

    Published September 23rd 2014 by Routledge

  7. Public Relations Ethics and Professionalism

    The Shadow of Excellence

    By Johanna Fawkes

    Series: Routledge New Directions in Public Relations & Communication Research

    Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the...

    Published June 22nd 2014 by Routledge

  8. Positioning Theory and Strategic Communication

    A new approach to public relations research and practice

    By Melanie James

    Series: Routledge New Directions in Public Relations & Communication Research

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public...

    Published June 6th 2014 by Routledge

  9. Pathways to Public Relations

    Histories of Practice and Profession

    Edited by Burton St. John III, Margot Opdycke Lamme, Jacquie L'Etang

    Series: Routledge New Directions in Public Relations & Communication Research

    Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th...

    Published April 17th 2014 by Routledge

  10. Gender and Public Relations

    Critical Perspectives on Voice, Image and Identity

    Edited by Christine Daymon, Kristin Demetrious

    Series: Routledge New Directions in Public Relations & Communication Research

    Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is...

    Published August 6th 2013 by Routledge