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Routledge Research in Public Relations

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1-5 of 5 results in Routledge Research in Public Relations
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  1. Ethical Practice of Social Media in Public Relations

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Series: Routledge Research in Public Relations

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns...

    Published May 4th 2014 by Routledge

  2. Public Relations and Religion in American History

    Evangelism, Temperance, and Business

    By Margot Opdycke Lamme

    Series: Routledge Research in Public Relations

    This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers...

    Published March 4th 2014 by Routledge

  3. The Bauhaus and Public Relations

    Communication in a Permanent State of Crisis

    By Patrick Rössler

    Series: Routledge Research in Public Relations

    This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence...

    Published January 13th 2014 by Routledge

  4. Public Relations, Activism, and Social Change

    Speaking Up

    By Kristin Demetrious

    Series: Routledge Research in Public Relations

    Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative...

    Published January 29th 2013 by Routledge

  5. Classical Rhetoric and Modern Public Relations

    An Isocratean Model

    By Charles Marsh

    Series: Routledge Research in Public Relations

    This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration....

    Published October 15th 2012 by Routledge

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Forthcoming Books

  1. Public Relations in the Nonprofit Sector: Theory and Practice
    Edited by Richard D. Waters
    To Be Published November 30th 2014
  2. Transparency, Public Relations and the Mass Media: Combating Media Bribery Worldwide
    By Katerina Tsetsura, Dean Kruckeberg
    To Be Published January 29th 2015

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