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Routledge Research in Sport Business and Management

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  1. Global Sport Marketing

    Contemporary Issues and Practice

    Edited by Michel Desbordes, André Richelieu

    Series: Routledge Research in Sport Business and Management

    Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a...

    Published July 16th 2014 by Routledge

  2. Public-Private Partnerships for Major League Sports Facilities

    By Judith Grant Long

    Series: Routledge Research in Sport Business and Management

    This volume takes readers inside the high-stakes game of public-private partnerships for major league sports facilities, explaining why some cities made better deals than others, assessing the best practices and common pitfalls in deal structuring and facility leases, as well as highlighting...

    Published October 15th 2012 by Routledge

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