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Book Series

Routledge Studies in the History of Marketing

Series Editor: Mark Tadajewski, Brian D.G. Jones

It is increasingly acknowledged that an awareness of marketing history and the history of marketing thought is relevant for all levels of marketing teaching and scholarship. Marketing history includes, but is not limited to, the histories of advertising, retailing, channels of distribution, product design and branding, pricing strategies, and consumption behaviour – all studied from the perspective of companies, industries, or even whole economies. The history of marketing thought examines marketing ideas, concepts, theories, and schools of marketing thought including the lives and times of marketing thinkers.

This series aims to be the central location for the publication of historical studies of marketing theory, thought and practice, and welcomes contributions from scholars from all disciplines that seek to explore some facet of marketing and consumer practice in a rigorous and scholarly fashion. It will also consider historical contributions that are conceptually and theoretically well-conceived, that engage with marketing theory and practice, in any time period, in any country.

New and Published Books

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Forthcoming Books

  1. On The Origins of Self-Service
    By Franck Cochoy
    To Be Published August 14th 2015
  2. The Foundations of Marketing Practice: A history of book marketing in Germany
    By Ronald A. Fullerton
    To Be Published December 15th 2015
  3. History of Marketing in India
    By Rohit Varman, Hari Sreekumar
    To Be Published May 15th 2016

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