Routledge Studies in Critical Marketing
Marketing has been widely criticised as being probably the least self-critical of all the business disciplines and has never really been able to escape the charge that it is socially, ethically and morally barren in certain respects. Marketers may talk about satisfying the customer, about building close relationships with their clientele, about their ethical and corporate social responsibility initiatives, but increasingly these claims are subjected to critical scrutiny and being found wanting. In a social, economic and political environment in which big business and frequently some of the most marketing adept companies’ practices are being questioned, there has emerged a very active community of scholars, practitioners and students interested in Critical Marketing Studies.
Using the types of critical social theory characteristic of Critical Marketing Studies, the aim of this series is to drive the debate on Critical Marketing into the future. It offers scholars the space to articulate their arguments at the level of sophistication required to underscore the contribution of this domain to other scholars, students, practitioners and public-policy groups interested in the influence of marketing in the structuring of the public sphere and society. It aims to be a forum for rigorously theorised, conceptually and empirically rich studies dealing with some element of marketing theory, thought, pedagogy and practice. Studies suitable for this series include theoretical contributions, conceptual elaborations, as well as empirical research that questions current "received wisdom" in marketing and consumer research.