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Book Series

Routledge Sports Marketing Series

Series Editor: Simon Chadwick

The Sport Marketing Series provides a superb range of texts for students and practitioners covering all aspects of marketing within sports. Structured in three tiers the series addresses:

  • Sub-disciplines within sports marketing: for example, branding, marketing communications, consumer behaviour
  • Sports and sporting properties to which marketing is applied: for example, the marketing of football, the marketing of motor sports, marketing of the Olympic Games
  • Philosophy, method and research in sports marketing; for example, research methods for sports marketing students, theoretical perspectives in sports marketing, undertaking successful research in sports marketing

International in scope, they provide essential resources for academics, students and managers alike. Written by renowned experts worldwide and supported by excellent case studies and pedagogic tools to accelerate learning, the texts available in the series provide:

  • a high quality, accessible and affordable portfolio of titles which match development needs through various stages
  • cutting-edge research and important developments in key areas of importance
  • a portfolio of both practical and stimulating texts in all areas of sport marketing

The Sport Marketing Series is the first of its kind, and as such is recognised as being of consistent high quality and will quickly become the series of first choice for academics, students and managers.

New and Published Books

1-6 of 6 results in Routledge Sports Marketing Series
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  1. Ambush Marketing in Sports

    By Gerd Nufer

    Series: Routledge Sports Marketing Series

    Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with...

    Published March 10th 2013 by Routledge

  2. Sport Brands

    By Patrick Bouchet, Dieter Hillairet, Guillaume Bodet

    Series: Routledge Sports Marketing Series

    Sport brands are a central element of modern sport business and a ubiquitous component of contemporary global culture. This groundbreaking book offers a complete analysis of the topic of sport brands from both a marketing management approach (strategy and implementation) and a psycho-sociological...

    Published February 21st 2013 by Routledge

  3. Sport Public Relations and Communication

    By Maria Hopwood, James Skinner, Paul Kitchin

    Series: Routledge Sports Marketing Series

    An increasingly important element of sport business is the management of the myriad of relationships in which sport entities are involved. It is the relationship management aspect of sport which is the unique focus of this book. Sport Public Relations and Communication discusses and reformulates...

    Published February 23rd 2010 by Routledge

  4. Relationship Marketing in Sports

    By Andre Buhler, Gerd Nufer

    Series: Routledge Sports Marketing Series

    Relationship marketing is an important issue in every business. Knowing the customers and establishing, maintaining and enhancing long-term customer relationships is a key component of long-term business success. Considering that sport is such big business today, it is surprising that this crucial...

    Published September 3rd 2009 by Routledge

  5. Consumer Behaviour in Sport and Events

    By Daniel Funk

    Series: Routledge Sports Marketing Series

    Consumer Behaviour in Sport and Events emphasises the role of consumer behaviour in sport marketing. Given the social, economic, and environmental benefits of sport events, the challenge for marketers is to understand the complexity of sport and event participation. Through a heightened...

    Published September 15th 2008 by Routledge

  6. Marketing and Football

    By Michel Desbordes

    Series: Routledge Sports Marketing Series

    Football is arguably one of the most important sports in the world, and the marketing of football has become an increasingly important issue, as clubs and product owners need to generate more revenue from the sport. In a wider context, football marketing has also become a benchmarking standard for...

    Published October 8th 2006 by Routledge

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