Routledge Studies in International Business and the World Economy

New and Published Books

11-20 of 54 results in Routledge Studies in International Business and the World Economy

11. Cultural Industries and the Production of Culture

    By Dominic Power, Allen J. Scott

    Series: Routledge Studies in International Business and the World Economy

    Since the Second World War there has been considerable growth in the importance of non-manufacturing based forms of production to the performance of many Western economies. Many countries have seen increased contributions being made by industries such as the media, entertainment and artistic...

    Published December 12th 2011 by Routledge
12. International Business Geography

    Case Studies of Corporate Firms

    By Piet Pellenbarg, Egbert Wever

    Series: Routledge Studies in International Business and the World Economy

    Written by eminent scholars who are well known within their fields across Europe, this book explores changes in the international economic environment, their impacts on the strategy of firms and the spatial consequences of these changes in strategy. The economic environment in which major companies...

    Published November 15th 2011 by Routledge
13. Multinational Enterprises and Innovation

    Regional Learning in Networks

    By Martin Heidenreich, Christoph Barmeyer, Knut Koschatzky, Jannika Mattes, Katharina Krüth, Elisabeth Baier

    Series: Routledge Studies in International Business and the World Economy

    The crucial actors of a global knowledge-based economy are multinational enterprises (MNEs). MNEs depend on the embeddedness in an institutional framework; their competitive advantage depends on the cross-border utilisation of regional and national capabilities. The innovativeness of a company is...

    Published September 26th 2011 by Routledge
14. International Trade Theory

    A Critical Review

    By Murray Kemp

    Series: Routledge Studies in International Business and the World Economy

    Murray C. Kemp is one of Australia's foremost economists. He has held positions across the world including London School of Economics, U.C. Berkeley, Columbia University, McGill University, MIT, and latterly Macquarie University. Kemp was a Member of Council for the Econometric...

    Published February 1st 2011 by Routledge
15. Space, Oil and Capital

    By Mazen Labban

    Series: Routledge Studies in International Business and the World Economy

    The historical development of capital has produced a progressive increase in the demand for raw material and has consequently resulted in the concentration of capital in, and the geographical expansion of, the production of natural resources, globalizing and intensifying the competition for the...

    Published May 31st 2010 by Routledge
16. Marketing in Developing Countries

    Nigerian Advertising in a Global and Technological Economy

    By Emmanuel C. Alozie

    Series: Routledge Studies in International Business and the World Economy

    No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic...

    Published April 5th 2009 by Routledge
17. Business and Management Environment in Saudi Arabia

    Challenges and Opportunities for Multinational Corporations

    By Abbas Ali

    Series: Routledge Studies in International Business and the World Economy

    For the last 60 years, Saudi Arabia has assumed a vital economic role and has been situated on the center stage of the global economic and political scene. While the market was once dominated by American and British firms, and later Japanese corporations, Korean and Chinese companies have now...

    Published December 8th 2008 by Routledge
18. Successfully Doing Business/Marketing In Eastern Europe

    Edited by V H Kirpalani, Lechoslaw Garbarski, Erdener Kaynak

    Series: Routledge Studies in International Business and the World Economy

    Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend...

    Published November 3rd 2008 by Routledge
19. The Political Economy of Oil and Gas in Africa

    The case of Nigeria

    By Soala Ariweriokuma

    Series: Routledge Studies in International Business and the World Economy

    The evolution of the Nigerian oil and gas industry spanned about a century during which several challenges were encountered and surmounted by major International Oil Companies (IOCs). This book provides a thoroughly researched guide to the Nigerian oil and gas industry. The author...

    Published October 21st 2008 by Routledge
20. International Management and Language

    By Susanne Tietze

    Series: Routledge Studies in International Business and the World Economy

    Globalization processes have resulted in the emergence of business and management networks in which the sharing of knowledge is of crucial importance. Combining two contemporary and important subject areas – namely that of international management and also language and communication in...

    Published May 5th 2008 by Routledge