Skip to Content

Book Series

Routledge Interpretive Marketing Research

Series Editor: Stephen Brown

Recent years have witnessed an ‘interpretive turn’ in marketing and consumer research.Methodologies from the humanities are taking their place alongside those drawn from the traditional social sciences. Qualitative and literary modes of marketing discourse are growing in popularity. Art and aesthetics are increasingly firing the marketing imagination. This series brings together the most innovative work in the burgeoning interpretive marketing research tradition. It ranges across the methodological spectrum from grounded theory to personal introspection, covering all aspects of the postmodern marketing ‘mix’, from advertising to product development, and embracing marketing’s principal sub-disciplines.

New and Published Books

1-10 of 22 results in Routledge Interpretive Marketing Research
  1. Interactive Marketing

    Revolution or Rhetoric?

    By Christopher Miles

    Series: Routledge Interpretive Marketing Research

    This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have...

    Published July 3rd 2014 by Routledge

  2. Motherhoods, Markets and Consumption

    The Making of Mothers in Contemporary Western Cultures

    Edited by Stephanie O'Donohoe, Margaret Hogg, Pauline Maclaran, Lydia Martens, Lorna Stevens

    Series: Routledge Interpretive Marketing Research

    It takes more than a baby to make a mother, and mothers make more than babies. Bringing together a range of international studies, Motherhoods, Markets and Consumption examines how marketing and consumer culture constructs particular images of what mothers are, what they should care about and how...

    Published September 20th 2013 by Routledge

  3. Contemporary Perspectives on Corporate Marketing

    Contemplating Corporate Branding, Marketing and Communications in the 21st Century

    Edited by John M.T. Balmer, Laura Illia, Almudena González del Valle Brena

    Series: Routledge Interpretive Marketing Research

    Corporate marketing and corporate communications are topics that have grown in scholarly and practical importance in these last decades. Fields such as branding, marketing communications and public relations have all contributed to this boost. Whilst there is a large amount of literature on each...

    Published July 31st 2013 by Routledge

  4. Interpreting Consumer Choice

    The Behavioural Perspective Model

    By Gordon Foxall

    Series: Routledge Interpretive Marketing Research

    Interpretive consumer research usually proceeds with a minimum of structure and preconceptions. This book presents a more structured approach than is usual, showing how a simple framework that embodies the rewards and costs associated with consumer choice can be used to interpret a wide range of...

    Published July 9th 2013 by Routledge

  5. Consumption and Spirituality

    Edited by Diego Rinallo, Linda Scott, Pauline Maclaran

    Series: Routledge Interpretive Marketing Research

    This book sheds light on the consumption of spiritual products, services, experiences, and places through state-of-the-art studies by leading and emerging scholars in interpretive consumer research, marketing, sociology, anthropology, cultural, and religious studies. The collection brings together...

    Published August 24th 2012 by Routledge

  6. Beyond the Consumption Bubble

    Edited by Karin M. Ekström, Kay Glans

    Series: Routledge Interpretive Marketing Research

    Research on consumption can shed light on many fundamental questions, such as the character of society, including social and cultural dimensions; the relations between the generations; dependency on technology and the risks involved; the rise of Asia and its potential consumption preferences; the...

    Published July 27th 2012 by Routledge

  7. Marketing Discourse

    A Critical Perspective

    By Per Skålén, Martin Fougère, Markus Fellesson

    Series: Routledge Interpretive Marketing Research

    The marketing discipline has been dominated by managerial research that has never really been counterbalanced by a systematic critical analysis which is problematic given the assumed legitimization of the managerialism that has ensued. This book is an attempt to rest the balance, articulating a...

    Published May 15th 2012 by Routledge

  8. Generation Y in Consumer and Labour Markets

    By Anders Parment

    Series: Routledge Interpretive Marketing Research

    Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities...

    Published October 6th 2011 by Routledge

  9. Music, Movies, Meanings, and Markets

    Cinemajazzamatazz

    By Morris Holbrook

    Series: Routledge Interpretive Marketing Research

    Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between...

    Published June 7th 2011 by Routledge

  10. Explorations in Consumer Culture Theory

    Edited by John F. Sherry, Eileen Fischer

    Series: Routledge Interpretive Marketing Research

    The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The...

    Published January 27th 2011 by Routledge

Forthcoming Books

  1. Brands: Interdisciplinary Perspectives
    Edited by Jonathan E. Schroeder
    To Be Published December 17th 2014
  2. Analyzing Music in TV Commercials
    By Nicolai Graakjaer
    To Be Published February 1st 2015

Search for Book Series