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Routledge Interpretive Marketing Research

Series Editor: Stephen Brown

Recent years have witnessed an ‘interpretive turn’ in marketing and consumer research.Methodologies from the humanities are taking their place alongside those drawn from the traditional social sciences. Qualitative and literary modes of marketing discourse are growing in popularity. Art and aesthetics are increasingly firing the marketing imagination. This series brings together the most innovative work in the burgeoning interpretive marketing research tradition. It ranges across the methodological spectrum from grounded theory to personal introspection, covering all aspects of the postmodern marketing ‘mix’, from advertising to product development, and embracing marketing’s principal sub-disciplines.

New and Published Books

11-20 of 24 results in Routledge Interpretive Marketing Research
  1. Music, Movies, Meanings, and Markets

    Cinemajazzamatazz

    By Morris Holbrook

    Series: Routledge Interpretive Marketing Research

    Music, Movies, Meanings, and Markets focuses on macromarketing-related aspects of film music in general and on the cinemusical role of ambi-diegetic jazz in particular. The book examines other work on music in motion pictures which has dealt primarily with the traditional distinction between...

    Published June 6th 2011 by Routledge

  2. Explorations in Consumer Culture Theory

    Edited by John F. Sherry, Eileen Fischer

    Series: Routledge Interpretive Marketing Research

    The literature of marketplace behaviour, long dominated by economic and psychological discourse, has matured in the last decade to reveal the vast expanse of consumption activity not adequately addressed – in either theoretical or empirical perspective - by the discipline's favoured approaches. The...

    Published January 26th 2011 by Routledge

  3. Managing Service Firms

    The Power of Managerial Marketing

    By Per Skålén

    Series: Routledge Interpretive Marketing Research

    Based on a conceptual analysis of marketing texts, particularly service marketing texts, and a case study of a service firm that utilizes approaches to managing organizations that have been developed within the boundaries of marketing, this book presents a critical examination of marketing as a...

    Published April 11th 2010 by Routledge

  4. Interpretation in Social Life, Social Science, and Marketing

    By John O'Shaughnessy

    Series: Routledge Interpretive Marketing Research

    'Interpretation' is used as an umbrella for bringing together a wide range of concepts and developments in the philosophy of social science that provide the foundation for clear thinking about social phenomena. In his new book, John O’Shaughnessy familiarises the reader with the nature of...

    Published April 5th 2009 by Routledge

  5. Consuming Books

    The Marketing and Consumption of Literature

    Edited by Stephen Brown

    Series: Routledge Interpretive Marketing Research

    The buying, selling, and writing of books is a colossal industry in which marketing looms large, yet there are very few books which deal with book marketing (how-to texts excepted) and fewer still on book consumption. This innovative text not only rectifies this, but also argues that far from being...

    Published October 15th 2008 by Routledge

  6. The Undermining of Beliefs in the Autonomy and Rationality of Consumers

    By John O'Shaughnessy, Nicholas O'Shaughnessy

    Series: Routledge Interpretive Marketing Research

    This book examines modern consumption, focusing on concepts of autonomy and rationality. In recent years, conventional ideas of 'free will' have come under attack in the context of consumer choice and similarly, postmodernists have sabotaged the very notion of consumer rationality. O’Shaughnessy...

    Published November 7th 2007 by Routledge

  7. Visual Consumption

    By Jonathan Schroeder

    Series: Routledge Interpretive Marketing Research

    A key characteristic of the twenty-first century economy is 'the image'. Brand development is based on image, products are advertised via images, and corporate image is critical for economic success. This book draws from art history, photography and visual studies to develop an interdisciplinary,...

    Published April 18th 2005 by Routledge

  8. The Why of Consumption

    Contemporary Perspectives on Consumer Motives, Goals and Desires

    Edited by Cynthia Huffman, David Glen Mick, S. Ratneshwar

    Series: Routledge Interpretive Marketing Research

    This book brings together an international collection of authors from a variety of disciplines who offer new and critical perspectives, summarize key findings and provide important theoretical frameworks to guide the reader through the ‘why?’ of consumption. The book answers questions such as:...

    Published April 16th 2003 by Routledge

  9. Marketing and Social Construction

    Exploring the Rhetorics of Managed Consumption

    By Chris Hackley

    Series: Routledge Interpretive Marketing Research

    Marketing is at the centre of the business education boom: a million or more people worldwide are studying the subject at any one time. Yet despite widespread discontent with the intellectual standards in marketing, very little has changed over the past thirty years. In this ground-breaking new...

    Published March 14th 2001 by Routledge

  10. Imagining Marketing

    Art, Aesthetics and the Avant-Garde

    Edited by Stephen Brown, Anthony Patterson

    Series: Routledge Interpretive Marketing Research

    Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an...

    Published January 31st 2001 by Routledge

Forthcoming Books

  1. Death in a Consumer Culture
    Edited by Susan Dobscha
    To Be Published September 14th 2015

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