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Routledge eBusiness

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1-6 of 6 results in Routledge eBusiness
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  1. e-Governance

    Managing or Governing?

    Edited by Leslie Budd, Lisa Harris

    Series: Routledge eBusiness

    Developing hand in hand with e-Business in its use of information and communication technologies (ICTs), e-Government emerged in the 1990s with the promise of a more accessible, efficient and transparent form for public institutions to perform and interact with citizens. The successes-and some...

    Published December 18th 2008 by Routledge

  2. Marketing the e-Business

    2nd Edition

    By Lisa Harris, Charles Dennis

    Series: Routledge eBusiness

    E-marketing is rapidly growing in significance and is having a direct impact upon traditional marketing strategy and operations. It requires planning and innovation to make it work, implying organisational commitment and effective management, supported by appropriate technology, process and...

    Published December 12th 2007 by Routledge

  3. e-Economy

    Rhetoric or Business Reality?

    By Leslie Budd, Lisa Harris

    Series: Routledge eBusiness

    As dot.com became dot.bomb, the hype that surrounded the meteoric growth of the network economy has given way to realism, or even scepticism, about the potential of ICT as a source of new business models. It is now appropriate to reflect critically on the e-economy hype, and to use this as a way of...

    Published November 3rd 2004 by Routledge

  4. e-Retailing

    By Charles Dennis, Tino Fenech, Bill Merrilees

    Series: Routledge eBusiness

    Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that...

    Published August 25th 2004 by Routledge

  5. e-Business Fundamentals

    By Peter Eckersley, Lisa Harris, Paul Jackson

    Series: Routledge eBusiness

    This comprehensive textbook considers all of the key business, management and technical issues of e-Business, examining and explaining how technologies can help organizations in both the public and private sectors conduct business in new ways.After addressing the changing nature of the e-Economy...

    Published May 28th 2003 by Routledge

  6. Marketing the e-Business

    By Charles Dennis, Lisa Harris

    Series: Routledge eBusiness

    Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date...

    Published September 4th 2002 by Routledge

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