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Routledge Introductions to Media and Communications

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1-6 of 6 results in Routledge Introductions to Media and Communications
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  1. Photography

    By Stephen Bull

    Series: Routledge Introductions to Media and Communications

    Photography explores the photograph in the twenty-first century and its importance as a media form. Stephen Bull considers our media-saturated society and the place of photography in everyday life, introducing the theories used to analyse photographs and exploring the impact of digital...

    Published December 8th 2009 by Routledge

  2. Advertising

    By Iain MacRury

    Series: Routledge Introductions to Media and Communications

    Advertising, once seen as 'the official art of capitalist society' is an increasingly commonplace component of a characteristically promotional culture. Iain MacRury's Advertising offers the means to explore and evaluate this transition with an introduction to advertising for the contemporary...

    Published December 18th 2008 by Routledge

  3. Magazines

    By Anna Gough-Yates

    Series: Routledge Introductions to Media and Communications

    Published February 29th 2008 by Routledge

  4. Brands

    By Marcel Danesi

    Series: Routledge Introductions to Media and Communications

    Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces: the origins of brands naming and brand image how semiotic theory can be used to...

    Published May 14th 2006 by Routledge

  5. Internet

    By Lorenzo Cantoni, Stefano Tardini

    Series: Routledge Introductions to Media and Communications

    From music to gaming, information gathering to eLearning; eCommerce to eGovernment, Lorenzo Cantoni and Stefano Tardini's absorbing introduction considers the internet as a communication technology; the opportunities it affords us, the limitations it imposes and the functions it...

    Published February 22nd 2006 by Routledge

  6. News

    By Jackie Harrison

    Series: Routledge Introductions to Media and Communications

    From an author highly knowledgeable in the field, News is a handy and accessible guide that examines the history of news, both as newspapers and radio, and as entertainment and information, and introduces students to the key concepts and issues that surround the news. Using up-to-date case...

    Published November 9th 2005 by Routledge

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