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Routledge Corporate Communication Series

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  1. The Customer Century

    Lessons from World Class Companies in Integrated Communications

    By Anders Gronstedt

    Series: Routledge Corporate Communication Series

    Based on hundreds of hours of in-depth interviews with senior marketing and corporate communications managers from top companies such as Hewlett-Packard, Ericsson, Philips, and Xerox, this book is packed with hands-on advice to ensure business success in the new millennium. Companies must learn...

    Published December 9th 2011 by Routledge

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