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Routledge Communication Series

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31-40 of 424 results in Routledge Communication Series
  1. Advertising Theory

    Edited by Shelly Rodgers, Esther Thorson

    Series: Routledge Communication Series

    Advertising Theory provides detailed and current explorations of key theories in the advertising discipline. The volume gives a working knowledge of the primary theoretical approaches of advertising, offering a comprehensive synthesis of the vast literature in the area. Editors Shelly Rodgers and...

    Published February 22nd 2012 by Routledge

  2. Mass Media, An Aging Population, and the Baby Boomers

    By Michael L. Hilt, Jeremy H. Lipschultz

    Series: Routledge Communication Series

    As the oldest members of the baby boomer generation head into their retirement years, this demographic shift is having a substantial influence on uses of mass media, as well as the images portrayed in these media. Mass Media, An Aging Population, and the Baby Boomers provides a comprehensive...

    Published January 20th 2012 by Routledge

  3. Media Law and Ethics

    4th Edition

    By Roy L. Moore, Michael D. Murray

    Series: Routledge Communication Series

    This is the first textbook to explicitly integrate both media law and ethics within one volume. A truly comprehensive overview, it is a thoughtful introduction to media law principles and cases and the related ethical concerns relevant to the practice of professional communication. With special...

    Published December 13th 2011 by Routledge

  4. Data Mining Methods for the Content Analyst

    An Introduction to the Computational Analysis of Content

    By Kalev Leetaru

    Series: Routledge Communication Series

    With continuous advancements and an increase in user popularity, data mining technologies serve as an invaluable resource for researchers across a wide range of disciplines in the humanities and social sciences. In this comprehensive guide, author and research scientist Kalev Leetaru introduces the...

    Published December 12th 2011 by Routledge

  5. Justice and the Media

    Reconciling Fair Trials and A Free Press

    By Matthew D. Bunker

    Series: Routledge Communication Series

    USE THIS FIRST PARAGRAPH ONLY FOR GENERAL CATALOGS... The First Amendment right of free speech is a fragile one. Its fragility is found no less in legal opinions than in other, less specialized forms of public discourse. Both its fragility and its sometimes surprising resiliency are reflected in...

    Published December 11th 2011 by Routledge

  6. Communication in Eastern Europe

    The Role of History, Culture, and Media in Contemporary Conflicts

    Edited by Fred L. Casmir

    Series: Routledge Communication Series

    This volume represents a clear attempt to learn something from the events in Eastern European countries. It does not start with simplistic or old assumptions based on convenient Western communication models, but instead takes a new approach. If chaos theory could fundamentally change how physicists...

    Published December 11th 2011 by Routledge

  7. Crafting Society

    Ethnicity, Class, and Communication Theory

    By Donald G. Ellis

    Series: Routledge Communication Series

    The study of communication, language, and discourse is at once simple, elegant, and complex. Each of these areas is informed by "micro" subjective experiences of individuals and the "macro" processes of a culture. Communication itself is thoroughly modern yet it seeks anchorage in the traditions of...

    Published December 11th 2011 by Routledge

  8. Selective Exposure To Communication

    Edited by Dolf Zillmann, Jennings Bryant

    Series: Routledge Communication Series

    First published in 1985. Routledge is an imprint of Taylor & Francis, an informa company....

    Published December 11th 2011 by Routledge

  9. Emotion and the Structure of Narrative Film

    Film As An Emotion Machine

    By Ed S. Tan

    Series: Routledge Communication Series

    Introduced one hundred years ago, film has since become part of our lives. For the past century, however, the experience offered by fiction films has remained a mystery. Questions such as why adult viewers cry and shiver, and why they care at all about fictional characters -- while aware that they...

    Published December 11th 2011 by Routledge

  10. Building Communication Theories

    A Socio/cultural Approach

    Edited by Fred L. Casmir

    Series: Routledge Communication Series

    Concern with various matters related to humans as they communicate has led to an increase in both research and theorizing during the second half of the 20th century. As a matter of fact, so many scholars and so many disciplines have become involved in this process that it is virtually impossible to...

    Published December 11th 2011 by Routledge

Forthcoming Books

  1. Negotiating the Crisis: Drgs and the Transformation of Hospitals
    By Patricia Geist, Monica Hardesty
    To Be Published May 10th 2014
  2. Choice and Preference in Media Use: Advances in Selective Exposure Theory and Research
    By Silvia Knobloch-Westerwick
    To Be Published July 1st 2014
  3. Media Effects and Society, 2nd Edition
    By Elizabeth M. Perse, Jennifer Lambe
    To Be Published August 14th 2014
  4. Broadcast Television Effects in A Remote Community
    Edited by Tony Charlton, Barrie Gunter, Andrew Hannan
    To Be Published August 14th 2014
  5. Studies in Language and Social Interaction: In Honor of Robert Hopper
    By Jennifer MandelbaumEdited by Phillip J. Glenn, Curtis D. LeBaron
    To Be Published August 14th 2014
  6. Understanding Organization Through Culture and Structure: Relational and Other Lessons From the African American Organization
    By Anne Maydan Nicotera, Marcia J. Clinkscales, Felicia R. Walker
    To Be Published August 14th 2014
  7. Critiquing Free Speech: First Amendment theory and the Challenge of Interdisciplinarity
    By Matthew D. Bunker
    To Be Published August 14th 2014
  8. Media Competition and Coexistence: the theory of the Niche
    By John W. Dimmick
    To Be Published August 14th 2014
  9. Television Talk Shows: Discourse, Performance, Spectacle
    Edited by Andrew Tolson
    To Be Published August 14th 2014
  10. Strategic Public Relations Management: Planning and Managing Effective Communication Programs, 3rd Edition
    By Erica Weintraub Austin, Bruce E Pinkleton
    To Be Published September 30th 2014

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