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Routledge Communication Series

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401-410 of 416 results in Routledge Communication Series
  1. Deceptive Advertising

    Behavioral Study of A Legal Concept

    By Jef Richards

    Series: Routledge Communication Series

    This is the first book designed to assist behavioral scientists in the preparation of scholarly or applied research regarding deceptive advertising which will ultimately affect public policy in this area. Because there was an inadequate foundation upon which to build a program of research for this...

    Published March 31st 1990 by Routledge

  2. News As Discourse

    By Teun A. van Dijk

    Series: Routledge Communication Series

    First Published in 1990. Routledge is an imprint of Taylor & Francis, an informa company....

    Published January 31st 1990 by Routledge

  3. formative Evaluation for Educational Technologies

    By Barbara N. Flagg, Barbara N. Flagg

    Edited by Barbara N. Flagg

    Series: Routledge Communication Series

    The designers of educational or training programs that employ electronic technology might have many questions about a project while it is still in the early stages of development. For instance: Is the program's presentation too simple, or too complex for its target audience? Does the pacing of the...

    Published November 30th 1989 by Routledge

  4. Darwinism in the Press

    the Evolution of An Idea

    By Edward Caudill

    Series: Routledge Communication Series

    Numerous books and articles have outlined Darwin's impact on American scientists, philosophers, businessmen, and clergy in the 19th and early 20th centuries. Few, however, have undertaken a study of Darwinism in the form in which it was presented to most Americans -- popular newspapers and...

    Published October 31st 1989 by Routledge

  5. Communication and Health

    Systems and Applications

    Edited by Eileen Berlin Ray, Lewis Donohew

    Series: Routledge Communication Series

    This volume examines this rapidly growing and changing field by applying a unified framework that integrates both interpersonal and mass communication investigations into theoretical and applied issues. Using a systems perspective as the organizational framework, relevant issues in the...

    Published October 31st 1989 by Routledge

  6. Public Relations Theory

    Edited by Carl H. Botan, Vincent Hazelton, Jr.

    Series: Routledge Communication Series

    Beginning with the basic premise that public relations can best be understood as a specialized type of communication, the contributors to this volume establish public relations as a vital and viable realm for communication research and theory development. Through the application of communication...

    Published August 31st 1989 by Routledge

  7. Press and Public

    Who Reads What, When, Where, and Why in American Newspapers, 2nd Edition

    By Leo Bogart

    Series: Routledge Communication Series

    First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company....

    Published July 31st 1989 by Routledge

  8. Video Recording Technology

    Its Impact on Media and Home Entertainment

    By Aaron Foisi Nmungwun

    Series: Routledge Communication Series

    Video recording has recently become an important phenomenon. Although the majority of American homes have at least one video recording set, not much is known about video recording's past and about its continual effect on affiliated industries. This text documents the history of magnetic recording,...

    Published June 30th 1989 by Routledge

  9. The Psychology of Television

    By John Condry

    Series: Routledge Communication Series

    This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of...

    Published June 30th 1989 by Routledge

  10. Pornography

    Research Advances and Policy Considerations

    Edited by Dolf Zillmann, Jennings Bryant

    Series: Routledge Communication Series

    "...provides good coverage of the empirical literature."—Journal of Communication "...well written and presents a wide diversity of approaches to pornography."—CHOICE...

    Published May 31st 1989 by Routledge