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Routledge Communication Series

New and Published Books

51-60 of 416 results in Routledge Communication Series
  1. The Formation of Campaign Agendas

    A Comparative Analysis of Party and Media Roles in Recent American and British Elections

    By Holli A. Semetko, Jay G. Blumler, Michael Gurevitch, David H. Weaver, Steve Barkin

    Series: Routledge Communication Series

    This unusual volume seeks to accomplish three related goals: * to assess the extent and limits of media power in election campaigns * to extend the concept of media agenda-setting to include the contributions of powerful news sources in the process of election agenda formation * to evaluate...

    Published December 9th 2011 by Routledge

  2. Debate and Critical Analysis

    The Harmony of Conflict

    By Robert James Branham

    Series: Routledge Communication Series

    Rather than approach debate primarily as a form of interscholastic competition, this unique book identifies it as an activity that occurs in many settings: scientific conferences, newspaper op-ed pages, classrooms, courts of law, and everyday domestic life. Debate is discussed as an integral part...

    Published December 9th 2011 by Routledge

  3. Aids

    A Communication Perspective

    Edited by Timothy Edgar, Mary Anne Fitzpatrick, Vicki S. Freimuth

    Series: Routledge Communication Series

    Prevention through appropriate behavior is the best weapon available to fight further spread of HIV infection. However, individuals take necessary actions to prevent diseases such as AIDS only when they are properly informed and they feel motivated to respond to the information they possess. In...

    Published December 9th 2011 by Routledge

  4. News Analysis

    Case Studies of international and National News in the Press

    By Teun A. van Dijk

    Series: Routledge Communication Series

    First Published in 1987. Routledge is an imprint of Taylor & Francis, an informa company....

    Published December 2nd 2011 by Routledge

  5. Audience Responses To Media Diversification

    Coping With Plenty

    Edited by Lee B. Becker, Klaus Schoenbach

    Series: Routledge Communication Series

    First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company....

    Published December 2nd 2011 by Routledge

  6. Negotiating the Crisis

    Drgs and the Transformation of Hospitals

    By Patricia Geist, Monica Hardesty

    Series: Routledge Communication Series

    In 1984 Congress revamped Medicare to save a financially distraught health care system, thus transforming the hospital as an organization. Diagnosis Related Groups (DRGs) -- the cornerstone of this extensive reorganization -- have triggered repercussions that are still adversely affecting health...

    Published December 2nd 2011 by Routledge

  7. Communication Campaigns About Drugs

    Government, Media, and the Public

    Edited by Pamela J. Shoemaker

    Series: Routledge Communication Series

    First published in 1989. Routledge is an imprint of Taylor & Francis, an informa company....

    Published December 2nd 2011 by Routledge

  8. Measuring Psychological Responses To Media Messages

    Edited by Annie Lang

    Series: Routledge Communication Series

    Characterized by its multi-level interdisciplinary character, communication has become a variable field -- one in which the level of analysis varies. This has had important ramifications for the study of communication because, to some extent, the questions one asks are determined by the methods one...

    Published December 2nd 2011 by Routledge

  9. Research Methods for Studying Groups and Teams

    A Guide to Approaches, Tools, and Technologies

    Edited by Andrea Hollingshead, Marshall Scott Poole

    Series: Routledge Communication Series

    This volume provides an overview of the methodological issues and challenges inherent in the study of small groups from the perspective of seasoned researchers in communication, psychology and other fields in the behavioral and social sciences. It summarizes the current state of group methods in a...

    Published November 23rd 2011 by Routledge

  10. Television

    Critical Methods and Applications, 4th Edition

    By Jeremy G. Butler

    Series: Routledge Communication Series

    For nearly two decades, Television: Critical Methods and Applications has served as the foremost guide to television studies. Designed for the television studies course in communication and media studies curricula, Television explains in depth how television programs and commercials are made and...

    Published November 17th 2011 by Routledge