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Routledge Communication Series

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61-70 of 418 results in Routledge Communication Series
  1. The Routledge Handbook of Health Communication

    2nd Edition

    Edited by Teresa L. Thompson, Roxanne Parrott, Jon F. Nussbaum

    Series: Routledge Communication Series

    The Routledge Handbook of Health Communication brings together the current body of scholarly work in health communication. With its expansive scope, it offers an introduction for those new to this area, summarizes work for those already learned in the area, and suggests avenues for future research...

    Published April 26th 2011 by Routledge

  2. Political Public Relations

    Principles and Applications

    Edited by Jesper Stromback, Spiro Kiousis

    Series: Routledge Communication Series

    Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical...

    Published March 27th 2011 by Routledge

  3. Communicating Social Change

    Structure, Culture, and Agency

    By Mohan J. Dutta

    Series: Routledge Communication Series

    Communicating Social Change: Structure, Culture, and Agency explores the use of communication to transform global, national, and local structures of power that create and sustain oppressive conditions. Author Mohan J. Dutta describes the social challenges that exist in current globalization...

    Published March 20th 2011 by Routledge

  4. Corporate Public Relations

    A New Historical Perspective

    By Marvin N. Olasky

    Series: Routledge Communication Series

    This volume presents a historical and objective overview of the field of public relations in the past century. It discusses some of the landmark cases in public relations, critiques the philosophies of innovators such as Ivy Lee and Edward Bernays, and explores how corporate public relations has...

    Published February 11th 2011 by Routledge

  5. Public Relations in Global Cultural Contexts

    Multi-paradigmatic Perspectives

    Edited by Nilanjana Bardhan, C. Kay Weaver

    Series: Routledge Communication Series

    While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range...

    Published December 19th 2010 by Routledge

  6. The Business of Sports

    A Primer for Journalists, 2nd Edition

    By Mark Conrad

    Series: Routledge Communication Series

    This book explores the business aspect of sports with an orientation to those topics that are most relevant to journalists, providing the foundation for understanding the various parts of the sports business. Moving beyond sports writing, this text offers a distinct perspective on professional,...

    Published December 19th 2010 by Routledge

  7. Sourcebook for Political Communication Research

    Methods, Measures, and Analytical Techniques

    Edited by Erik P. Bucy, R. Lance Holbert

    Series: Routledge Communication Series

    The Sourcebook for Political Communication Research offers a comprehensive resource for current research methods, measures, and analytical techniques. The contents herein cover the major analytical techniques used in political communication research, including surveys, experiments, content analysis...

    Published December 6th 2010 by Routledge

  8. Student Workbook to Accompany Crisis Communications

    A Casebook Approach, 4th Edition

    By Kathleen Fearn-Banks

    Series: Routledge Communication Series

    No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals...

    Published December 1st 2010 by Routledge

  9. Show Me the Money

    Writing Business and Economics Stories for Mass Communication, 2nd Edition

    By Chris Roush

    Series: Routledge Communication Series

    Show Me the Money is the definitive business journalism textbook that offers hands-on advice and examples on doing the job of a business journalist. Author Chris Roush draws on his experience as a business journalist and educator to explain how to cover businesses, industries and the economy, as...

    Published September 27th 2010 by Routledge

  10. Advertising and Public Relations Law

    2nd Edition

    By Roy L. Moore, Carmen Maye, Erik L. Collins

    Series: Routledge Communication Series

    Addressing a critical need, Advertising and Public Relations Law explores the issues and ideas that affect the regulation of advertising and public relations speech. Coverage includes the categorization of different kinds of speech afforded varying levels of First Amendment protection;...

    Published September 22nd 2010 by Routledge