Routledge Communication Series

New and Published Books

71-80 of 420 results in Routledge Communication Series

71. Rhetorical and Critical Approaches to Public Relations II

    2nd Edition

    Edited by Robert L. Heath, Elizabeth L. Toth, Damion Waymer

    Series: Routledge Communication Series

    This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations. Rhetorical and Critical Approaches to Public...

    Published February 18th 2009 by Routledge
72. Applied Public Relations

    Cases in Stakeholder Management

    By Lawrence F. Lamb, Kathy Brittain McKee

    Series: Routledge Communication Series

    Published February 14th 2009 by Routledge
73. Public Relations and Social Theory

    Key Figures and Concepts

    Edited by Øyvind Ihlen, Betteke Van Ruler, Magnus Fredriksson

    Series: Routledge Communication Series

    Public Relations and Social Theory broadens the theoretical scope of public relations through its application of the works of prominent social theorists to the study of public relations. The volume focuses on the work of key social theorists, including Jürgen Habermas, Niklas Luhmann, Michel...

    Published February 8th 2009 by Routledge
74. Political Communication in Asia

    Edited by Lars Willnat, Annette Aw

    Series: Routledge Communication Series

    This edited volume provides a critical review of political communication research conducted in Asia over the past twenty years. Each chapter focuses on studies published in a specific Asian country, selected according to the level of contribution made to the field of political communication in...

    Published January 21st 2009 by Routledge
75. Media Effects

    Advances in Theory and Research, 3rd Edition

    Edited by Jennings Bryant, Mary Beth Oliver

    Series: Routledge Communication Series

    With contributions from some of the finest scholars in the discipline, Media Effects serves not only as a comprehensive reference volume for media effects study but also as an exceptional textbook for advanced courses in media effects. Covering the breadth of the media effects arena, this third...

    Published December 17th 2008 by Routledge
76. Building Theories of Organization

    The Constitutive Role of Communication

    Edited by Linda L. Putnam, Anne M. Nicotera

    Series: Routledge Communication Series

    This volume explores the concept of communication as it applies to organizational theory. Bringing together multiple voices, it focuses on communication’s role in the constitution of organization. Editors Linda L. Putnam and Anne Maydan Nicotera have assembled an all-star cast of contributors, each...

    Published December 17th 2008 by Routledge
77. An Integrated Approach to Communication Theory and Research

    2nd Edition

    Edited by Don W. Stacks, Michael B. Salwen

    Series: Routledge Communication Series

    This volume provides an overview of communication study, offering theoretical coverage of the broad scope of communication study as well as integrating theory with research. To explicate the integration process, the chapter contributors -- experts in their respective areas -- offer...

    Published November 6th 2008 by Routledge
78. The Business of Sports

    A Primer for Journalists

    By Mark Conrad, Mark Conrad

    Series: Routledge Communication Series

    At one time, sports coverage was scores, standings, and star performances. However, sports has evolved into a profitable, complicated, and multi-dimensional business, as broad and complex as any. This book explores the business aspect of sports with an orientation to those topics that are most...

    Published July 23rd 2008 by Routledge
79. Editing for Today's Newsroom

    A Guide for Success in a Changing Profession, 2nd Edition

    By Carl Sessions Stepp

    Series: Routledge Communication Series

    Editing for Today's Newsroom provides training, support and advice for prospective news editors. Through history, analyses, and anecdotes, this book offers a solid grounding to prepare potential editors for the full range of their responsibilities in today's newsrooms: developing ideas; evaluating...

    Published June 5th 2008 by Routledge
80. Public Relations Metrics

    Research and Evaluation

    Edited by Betteke van Ruler, Ana Tkalac Vercic, Dejan Vercic

    Series: Routledge Communication Series

    Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and...

    Published May 27th 2008 by Routledge