You are currently browsing 1–10 of 24 new and published books in the subject of Attitudes & Persuasion — sorted by publish date from newer books to older books.
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Series: Psychology Revivals
Originally published in 1989, this is a unique reference source to the social attitudes of British adolescents of the time. The authors, both experienced researchers, draw on a sample of over 2,000 adolescents from all over the British Isles, including Northern Ireland and the north of Scotland as...
Published May 6th 2013 by Routledge
Series: Routledge Revivals
First published in 1973, The Psychology of Conservatism explores attitudes, their measurement, their structure and dynamics, and the personality traits apparently underlying attitude patterns. It examines the link between differing attitudes and discusses characteristic patterns and syndromes. The...
Published November 6th 2012 by Routledge
In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively...
Published March 4th 2012 by Routledge
Social neuroscience is an expanding field which, by investigating the neural mechanisms that inform our behavior, explains our ability to recognize, understand, and interact with others. Concepts such as trust, revenge, empathy, prejudice, and love are now being explored and unraveled by the...
Published October 13th 2011 by Psychology Press
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...
Published May 27th 2010 by Psychology Press
Series: Sydney Symposium in Social Psychology
Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying...
Published May 18th 2010 by Psychology Press
Global warming. Many of us believe that it is somebody else’s problem, that it will affect other people and that other people will come up with the solution. This is not true. "Global" warming is a global problem: it will affect every single one of us and will only be stopped by a huge shift in our...
Published May 4th 2010 by Routledge
Series: Modern Pioneers in Psychological Science: An APS-Psychology Press Series
Elliot Aronson is among the 100 most influential psychologists of the 20th Century. He is best known for his theorizing and research on cognitive dissonance theory -- one of the most provocative and enduring theories in contemporary psychology -- and for his design of the "jigsaw...
Published May 4th 2010 by Psychology Press
Series: Routledge Communication Series
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between...
Published March 24th 2010 by Routledge
Series: Frontiers of Social Psychology
Social cognition is an area of social psychology that has been flourishing over the past two decades. It has harnessed basic concepts from cognitive psychology and developed and refined them to explain human thinking, feeling, and acting in a social context. Moreover, social cognition has...
Published March 5th 2009 by Psychology Press
