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Attitudes & Persuasion Books

You are currently browsing 11–20 of 27 new and published books in the subject of Attitudes & Persuasion — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. The Psychology of Entertainment Media

    Blurring the Lines Between Entertainment and Persuasion, 2nd Edition

    Edited by L. J. Shrum

    In this volume, psychologists and communication experts present theory on understanding and predicting how learning occurs through media consumption. As the impact of traditional advertising has declined over the last couple of decades, marketers have scrambled to find other ways to effectively...

    Published March 5th 2012 by Routledge

  2. The Student's Guide to Social Neuroscience

    By Jamie Ward

    Shortlisted for the British Psychological Society Book Award 2013! Social neuroscience is an expanding field which, by investigating the neural mechanisms that inform our behavior, explains our ability to recognize, understand, and interact with others. Concepts such as trust, revenge, empathy,...

    Published October 14th 2011 by Psychology Press

  3. The Psychology of Advertising

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    Published May 28th 2010 by Psychology Press

  4. The Psychology of Attitudes and Attitude Change

    Edited by Joseph P. Forgas, Joel Cooper, William D. Crano

    Series: Sydney Symposium of Social Psychology

    Human beings have a unique ability to create elaborate predispositions and evaluations based on their social experiences. The concept of attitudes is central to understanding how experience gives rise to these predispositions, and psychologists have spent the best part of the past 100 years trying...

    Published May 19th 2010 by Psychology Press

  5. Why Aren't We Saving the Planet?

    A Psychologist's Perspective

    By Geoffrey Beattie

    Global warming. Many of us believe that it is somebody else’s problem, that it will affect other people and that other people will come up with the solution. This is not true. "Global" warming is a global problem: it will affect every single one of us and will only be stopped by a huge shift in our...

    Published May 5th 2010 by Routledge

  6. The Scientist and the Humanist

    A Festschrift in Honor of Elliot Aronson

    Edited by Marti Hope Gonzales, Carol Tavris, Joshua Aronson

    Series: Modern Pioneers in Psychological Science: An APS-Psychology Press Series

    Elliot Aronson is among the 100 most influential psychologists of the 20th Century. He is best known for his theorizing and research on cognitive dissonance theory -- one of the most provocative and enduring theories in contemporary psychology -- and for his design of the "jigsaw...

    Published May 5th 2010 by Psychology Press

  7. Social Cognition

    The Basis of Human Interaction

    Edited by Fritz Strack, Jens Förster

    Series: Frontiers of Social Psychology

    Social cognition is an area of social psychology that has been flourishing over the past two decades. It has harnessed basic concepts from cognitive psychology and developed and refined them to explain human thinking, feeling, and acting in a social context. Moreover, social cognition has...

    Published March 6th 2009 by Psychology Press

  8. Social Psychology of Consumer Behavior

    Edited by Michaela Wänke

    Series: Frontiers of Social Psychology

    The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an...

    Published December 16th 2008 by Psychology Press

  9. Attitudes

    Insights from the New Implicit Measures

    Edited by Richard E. Petty, Russell H. Fazio, Pablo Brinol

    This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people’s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown...

    Published October 9th 2008 by Psychology Press

  10. Attitudes

    Their Structure, Function and Consequences

    Edited by Russell H. Fazio, Richard E. Petty

    Series: Key Readings in Social Psychology

    The study of likes and dislikes - what social psychologists refer to as "attitudes" - has been a central focus of the field for decades. What are attitudes? How can we study and measure them scientifically? How are they formed and changed? Of what functional value, if any, are they? How do they...

    Published August 20th 2007 by Psychology Press