You are currently browsing 11–20 of 24 new and published books in the subject of Attitudes & Persuasion — sorted by publish date from newer books to older books.
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Series: Frontiers of Social Psychology
The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an...
Published December 15th 2008 by Psychology Press
This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people’s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown...
Published October 8th 2008 by Psychology Press
Series: Frontiers of Social Psychology
This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book’s chapters cover all of the most critical features of attitude...
Published May 27th 2008 by Psychology Press
Series: Modern Pioneers in Psychological Science: An APS-Psychology Press Series
This volume brings together a diverse group of authors who have been associated with Robyn Dawes over the years. The breadth of topics covered reflects Dawes’s wide-ranging impact on psychological theory and empirical practice. The two themes of rationality and social responsibility are well...
Published April 8th 2008 by Psychology Press
Series: Key Readings in Social Psychology
The study of likes and dislikes - what social psychologists refer to as "attitudes" - has been a central focus of the field for decades. What are attitudes? How can we study and measure them scientifically? How are they formed and changed? Of what functional value, if any, are they? How do they...
Published August 19th 2007 by Psychology Press
Series: Frontiers of Social Psychology
The role of affect in how people think and behave in social situations has been a source of fascination to laymen and philosophers since time immemorial. Surprisingly, most of what we know about the role of feelings in social thinking and behavior has been discovered only during the last two...
Published August 3rd 2006 by Psychology Press
What is an attitude? How do different research approaches characterise 'attitude' and its applications in social psychology?The Attitude concept has long formed an indispensable construct in social psychology. In this volume, internationally renowned contributors review contemporary developments in...
Published September 1st 2004 by Psychology Press
Series: Essays in Social Psychology
The fundamental phenomenon of human closed-mindedness is treated in this volume. Prior psychological treatments of closed-mindedness have typically approached it from a psychodynamic perspective and have viewed it in terms of individual pathology. By contrast, the present approach stresses the...
Published June 27th 2004 by Psychology Press
Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades...
Published November 19th 2003 by Routledge
Series: European Monographs in Social Psychology
Traditional social hypotheses have a built-in tendency to verify themselves and so involuntarily resist attempts at stereotype change or correction. This is the insight demonstrated and discussed as the start point for an alternative approach to the problem of stereotyping and hypothesis testing....
Published November 5th 2003 by Psychology Press
