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Attitudes & Persuasion Books

You are currently browsing 21–26 of 26 new and published books in the subject of Attitudes & Persuasion — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Persuasion in Advertising

    By John O'Shaugnessy, Nicholas O'Shaughnessy

    Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades...

    Published November 20th 2003 by Routledge

  2. Stereotyping as Inductive Hypothesis Testing

    By Klaus Fiedler, Eva Walther

    Series: European Monographs in Social Psychology

    Traditional social hypotheses have a built-in tendency to verify themselves and so involuntarily resist attempts at stereotype change or correction. This is the insight demonstrated and discussed as the start point for an alternative approach to the problem of stereotyping and hypothesis testing....

    Published November 6th 2003 by Psychology Press

  3. Social Influence

    Direct and Indirect Processes

    By Joseph P. Forgas, Kipling D. Williams

    Series: Sydney Symposium of Social Psychology

    Social influence processes play a key role in human behavior. Arguably our extraordinary evolutionary success has much to do with our subtle and highly developed ability to interact with and influence each other. In this volume, leading international researchers review and integrate contemporary...

    Published June 14th 2002 by Psychology Press

  4. Attitudes and Attitude Change

    By Gerd Bohner, Michaela Wanke

    Series: Social Psychology: A Modular Course

    Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are...

    Published February 21st 2002 by Psychology Press

  5. Attitudes and Persuasion

    By Philip Erwin

    Series: Psychology Focus

    Attitudes and Persuasion provides an up-to-date overview of the crucial role that attitudes play in our everyday lives and how our thoughts and behaviour are influenced. The nature, function and origins of attitudes are examined, and a review of how they can be measured is given. The book addresses...

    Published August 16th 2001 by Psychology Press

  6. Social Influences

    By Kevin Wren

    Series: Routledge Modular Psychology

    Social Influences looks at how we perceive ourselves and others and how this can influence our behaviour. It includes stereotyping and prejudice, obedience and conformity, collective behaviour and leadership....

    Published August 5th 1999 by Routledge