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Attitudes & Persuasion Books

You are currently browsing 21–30 of 32 new and published books in the subject of Attitudes & Persuasion — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. The Scientist and the Humanist

    A Festschrift in Honor of Elliot Aronson

    Edited by Marti Hope Gonzales, Carol Tavris, Joshua Aronson

    Series: Modern Pioneers in Psychological Science: An APS-Psychology Press Series

    Elliot Aronson is among the 100 most influential psychologists of the 20th Century. He is best known for his theorizing and research on cognitive dissonance theory -- one of the most provocative and enduring theories in contemporary psychology -- and for his design of the "jigsaw...

    Published May 5th 2010 by Psychology Press

  2. Social Cognition

    The Basis of Human Interaction

    Edited by Fritz Strack, Jens Förster

    Series: Frontiers of Social Psychology

    Social cognition is an area of social psychology that has been flourishing over the past two decades. It has harnessed basic concepts from cognitive psychology and developed and refined them to explain human thinking, feeling, and acting in a social context. Moreover, social cognition has...

    Published March 6th 2009 by Psychology Press

  3. Attitudes

    Their Structure, Function and Consequences

    Edited by Russell H. Fazio, Richard E. Petty

    Series: Key Readings in Social Psychology

    The study of likes and dislikes - what social psychologists refer to as "attitudes" - has been a central focus of the field for decades. What are attitudes? How can we study and measure them scientifically? How are they formed and changed? Of what functional value, if any, are they? How do they...

    Published August 20th 2007 by Psychology Press

  4. Negotiation Theory and Research

    Edited by Leigh L. Thompson

    Series: Frontiers of Social Psychology

    Negotiation is the most important skill anyone in the business world can have today, because people must continually negotiate their jobs, responsibilities, and opportunities. Yet very few people know strategies for maximizing their outcomes in everyday and in more formal business situations. This...

    Published January 13th 2006 by Psychology Press

  5. The Handbook of Attitudes

    Edited by Dolores Albarracin, Blair T. Johnson, Mark P. Zanna

    This new handbook presents, synthesizes, and integrates the existing knowledge of methods, theories, and data in attitudes. The editors' goal is to promote an understanding of the broader principles underlying attitudes across several disciplines. Divided into three parts: one on definitions and...

    Published July 8th 2005 by Psychology Press

  6. Contemporary Perspectives on the Psychology of Attitudes

    Edited by Geoffrey Haddock, Gregory R. Maio

    What is an attitude? How do different research approaches characterise 'attitude' and its applications in social psychology?The Attitude concept has long formed an indispensable construct in social psychology. In this volume, internationally renowned contributors review contemporary developments in...

    Published September 2nd 2004 by Psychology Press

  7. Persuasion in Advertising

    By John O'Shaugnessy, Nicholas O'Shaughnessy

    Effective advertising is, almost always, persuasive advertising, and while not all advertising seeks to persuade, in a competitive situation those who best persuade are those most likely to win. This exciting new book seeks to explain the precise ways in which advertising successfully persuades...

    Published November 20th 2003 by Routledge

  8. Stereotyping as Inductive Hypothesis Testing

    By Klaus Fiedler, Eva Walther

    Series: European Monographs in Social Psychology

    Traditional social hypotheses have a built-in tendency to verify themselves and so involuntarily resist attempts at stereotype change or correction. This is the insight demonstrated and discussed as the start point for an alternative approach to the problem of stereotyping and hypothesis testing....

    Published November 6th 2003 by Psychology Press

  9. Social Influence

    Direct and Indirect Processes

    By Joseph P. Forgas, Kipling D. Williams

    Series: Sydney Symposium of Social Psychology

    Social influence processes play a key role in human behavior. Arguably our extraordinary evolutionary success has much to do with our subtle and highly developed ability to interact with and influence each other. In this volume, leading international researchers review and integrate contemporary...

    Published June 14th 2002 by Psychology Press

  10. Attitudes and Attitude Change

    By Gerd Bohner, Michaela Wanke

    Series: Social Psychology: A Modular Course

    Attitudes - cognitive representations of our evaluation of ourselves, other people, things, actions, events, ideas - and attitude change have been a central concern in social psychology since the discipline began. People can - and do - have attitudes on an infinite range of things but what are...

    Published February 21st 2002 by Psychology Press