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Forthcoming Consumer Psychology Books

You are currently browsing 1–10 of 18 forthcoming new books in the subject of Consumer Psychology — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Persuasive Imagery

    A Consumer Response Perspective

    Edited by Linda M. Scott, Rajeev Batra

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the...

    To Be Published April 29th 2015 by Routledge

  2. Diversity in Advertising

    Broadening the Scope of Research Directions

    Edited by Jerome D. Williams, Wei-Na Lee

    This volume grew out of the annual Advertising and Consumer Psychology conference sponsored by the Society for Consumer Psychology. Representing a collection of research from academics in the fields of social psychology, advertising, and marketing, the chapters all focus on discussing existing and...

    To Be Published April 29th 2015 by Psychology Press

  3. Brands and Brand Management

    Contemporary Research Perspectives

    Edited by Barbara Loken, Rohini Ahluwalia

    Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science...

    To Be Published April 29th 2015 by Psychology Press

  4. Social Psychology of Consumer Behavior

    Edited by Michaela Wänke

    The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an...

    To Be Published April 29th 2015 by Psychology Press

  5. The Psychology of Advertising

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    To Be Published April 29th 2015 by Psychology Press

  6. Applying Social Cognition to Consumer-Focused Strategy

    Edited by Frank R. Kardes, Paul M. Herr

    Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative...

    To Be Published April 29th 2015 by Psychology Press

  7. Attention, Attitude, and Affect in Response To Advertising

    Edited by Eddie M. Clark, Timothy C. Brock

    Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and...

    To Be Published April 29th 2015 by Psychology Press

  8. Social Marketing

    Theoretical and Practical Perspectives

    Edited by Marvin E. Goldberg, Martin Fishbein

    Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain...

    To Be Published April 29th 2015 by Psychology Press

  9. Transdisciplinary Solutions for Sustainable Development

    From planetary management to stewardship

    By Mark Charlesworth

    Series: Routledge Studies in Sustainable Development

    Global environmental issues such as climate change and species loss are intensifying despite our best efforts to combat them. The key reason for this is that the drivers of these problems are closely linked to the industrialism and consumerism that are promoted by governments and other...

    To Be Published May 29th 2015 by Routledge

  10. Strong Brands Strong Relationships

    Edited by Susan Fournier, Michael Breazeale, Jill Avery

    From the editor team of the ground-breaking and successful Consumer-Brand Relationships: Theory and Practice comes this brand new collection of essays which further explores this growing new subject. Strong Brands Strong Relationships is a new collection of innovative research and practitioner...

    To Be Published June 30th 2015 by Routledge