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Consumer Psychology Books

You are currently browsing 1–10 of 60 new and published books in the subject of Consumer Psychology — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 1

  1. The Psychology of Advertising

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    Published April 10th 2015 by Psychology Press

  2. Consumer Behaviour and Economic Growth in the Modern Economy (RLE Consumer Behaviour)

    Edited by Henri Baudet, Henk van der Meulen

    Series: Routledge Library Editions: Consumer Behaviour

    These essays show that industrialisation and fast economic growth have changed not only the broad material environment, but have also had a very important impact on basic food consumption. The introductory chapter takes a theoretical view and tries to establish the interrelationship between...

    Published November 26th 2014 by Routledge

  3. Consumer Behaviour (RLE Consumer Behaviour)

    A Practical Guide

    By Gordon R. Foxall

    Series: Routledge Library Editions: Consumer Behaviour

    This book is concerned with the application of the behavioural sciences, notably social psychology and sociology, to the study of consumer behaviour. The emphasis throughout is on making these sciences practical for the marketing manager by focusing on those aspects of consumer behaviour which...

    Published November 26th 2014 by Routledge

  4. Consumer Profiles (RLE Consumer Behaviour)

    An introduction to psychographics

    By Barrie Gunter, Adrian Furnham

    Series: Routledge Library Editions: Consumer Behaviour

    Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing...

    Published November 26th 2014 by Routledge

  5. Capitalism and the Consumer (RLE Consumer Behaviour)

    By Fred Henderson

    Series: Routledge Library Editions: Consumer Behaviour

    Written at a time when the needs and influence of the consumer within the economic system were in their infancy, this book offers a valuable insight into the birth of consumer-led economics as an integral part of social structure and economic theory....

    Published November 26th 2014 by Routledge

  6. The Consumer Interest (RLE Consumer Behaviour)

    Dimensions and Policy Implications

    By J. D. Forbes

    Series: Routledge Library Editions: Consumer Behaviour

    This book, based on extensive original research, traces the development of the consumer interest . It examines the impact the consumer interest has in various spheres and considers the reonses of these spheres. It points out the ways in which consumer interests are represented in different...

    Published November 26th 2014 by Routledge

  7. Consumer Education (RLE Consumer Behaviour)

    A Handbook for Teachers

    By Marion Giordan

    Series: Routledge Library Editions: Consumer Behaviour

    Education in consumer affairs has become increasingly important in recent years with the growth of consumer societies in many parts of the world. This practical handbook is a guide to teachers on the various aspects of the field; it looks at the consumer world in its political, social and economic...

    Published November 26th 2014 by Routledge

  8. The Psychology of the Asian Consumer

    Edited by Bernd Schmitt, Leonard Lee

    Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters...

    Published October 27th 2014 by Routledge

  9. Advertising and Violence

    Concepts and Perspectives

    By Nora J. Rifon, Marla B Royne, Les Carlson

    Advertising and Violence identifies and analyzes the important issues related to violence in advertising and its overall effects on society. The book is based on a widely cited special issue of the Journal of Advertising and includes eight new chapters that expand the book's coverage.The objective...

    Published September 30th 2014 by Routledge

  10. Social Influence and Consumer Behavior

    Edited by Daniel J. Howard, Amna Kirmani, Priyali Rajagopal

    Series: Special Issues of Social Influence

    A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes,...

    Published September 12th 2014 by Psychology Press