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Consumer Psychology Books

You are currently browsing 1–10 of 49 new and published books in the subject of Consumer Psychology — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 1

  1. Encouraging Sustainable Behavior

    Psychology and the Environment

    Edited by Hans C.M. van Trijp

    Increasingly it is being recognized that consumer behavior may be a key trigger in the march toward sustainable development. Several lines of psychological theory and approaches have been developed relatively independently, each of which may provide major implications and action points on...

    Published July 31st 2013 by Psychology Press

  2. Tourist Experience and Fulfilment

    Insights from Positive Psychology

    Edited by Sebastian Filep, Philip Pearce

    Series: Advances in Tourism

    What makes life worth living? Many people would argue that it is fulfilling experiences. These experiences are characterised by feelings of joy and pleasure, positive relationships and a sense of engagement, meaning and achievement. Tourism is arguably one of the largest self-initiated commercial...

    Published July 28th 2013 by Routledge

  3. Consumer Behavior Analysis

    (A) Rational Approach to Consumer Choice

    Edited by Donald A. Hantula, Victoria K. Wells

    Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior...

    Published March 27th 2013 by Routledge

  4. Social Psychology and Theories of Consumer Culture

    A Political Economy Perspective

    By Matthew McDonald, Stephen Wearing

    Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions in social psychology from the perspective of classical and contemporary theories of consumer culture. The analysis seeks to expand social psychological theory by...

    Published March 13th 2013 by Routledge

  5. The Routledge Companion to Identity and Consumption

    Edited by Ayalla A. Ruvio, Russell W. Belk

    Series: Routledge Companions in Business, Management and Accounting

    "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the...

    Published December 17th 2012 by Routledge

  6. Conversations on Consumption

    Edited by Jonathan E. Schroeder

    Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on...

    Published December 5th 2012 by Routledge

  7. Social Influence and Consumer Behavior

    Edited by Daniel J. Howard, Amna Kirmani, Priyali Rajagopal

    Series: Special Issues of Social Influence

    A good deal of consumer research is focused on social influence, since consumers make purchase decisions in the context of a social framework. This collection of innovative essays examines both the conscious and non-conscious effects of social influence on consumer behavior processes and outcomes,...

    Published November 19th 2012 by Psychology Press

  8. ... and there was television (Routledge Revivals)

    By E. Cashmore

    Series: Routledge Revivals

    First published in 1994, this book examines the extent to which television affects the people who watch it. Television is frequently blamed for increased violence, shortened attention spans, the decline of literacy and political indoctrination. In this book, the author considers the theories and...

    Published November 18th 2012 by Routledge

  9. Psychological Foundations of Marketing

    By Allan J. Kimmel

    Choice Outstanding Academic Title for 2013 Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research,...

    Published October 23rd 2012 by Routledge

  10. Creating Images and the Psychology of Marketing Communication

    Edited by Lynn R. Kahle, Chung-Hyun Kim

    The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an...

    Published September 24th 2012 by Psychology Press