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Consumer Psychology Books

You are currently browsing 21–30 of 51 new and published books in the subject of Consumer Psychology — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Consumer Culture, Identity and Well-Being

    The Search for the 'Good Life' and the 'Body Perfect'

    By Helga Dittmar

    Series: European Monographs in Social Psychology

    Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer...

    Published September 17th 2010 by Psychology Press

  2. The Aging Consumer

    Perspectives From Psychology and Economics

    Edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon

    Series: Marketing and Consumer Psychology Series

    At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume,...

    Published June 8th 2010 by Routledge

  3. The Psychology of Advertising

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    Published May 28th 2010 by Psychology Press

  4. The Connected Customer

    The Changing Nature of Consumer and Business Markets

    Edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, F.G.M.(Rik) Pieters

    In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend...

    Published January 20th 2010 by Routledge

  5. Sensory Marketing

    Research on the Sensuality of Products

    Edited by Aradhna Krishna

    What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the...

    Published December 16th 2009 by Routledge

  6. Brands and Brand Management

    Contemporary Research Perspectives

    Edited by Barbara Loken, Rohini Ahluwalia, Michael J. Houston

    Series: Marketing and Consumer Psychology Series

    Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science...

    Published December 8th 2009 by Psychology Press

  7. Predicting and Changing Behavior

    The Reasoned Action Approach

    By Martin Fishbein, Icek Ajzen

    This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual...

    Published July 27th 2009 by Psychology Press

  8. Deception In The Marketplace

    The Psychology of Deceptive Persuasion and Consumer Self-Protection

    By David M. Boush, Marian Friestad, Peter Wright

    This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s...

    Published May 14th 2009 by Routledge

  9. Brand Management

    Research, Theory and Practice

    By Tilde Heding, Tilde Heding, Charlotte F. Knudtzen, Charlotte F. Knudtzen, Mogens Bjerre, Mogens Bjerre

    For over two decades, it has been argued that the brand is an important value creator and should therefore be a top management priority. However, the definition of what a brand is remains elusive. This comprehensive textbook presents the reader with an exhaustive analysis of the scientific...

    Published December 22nd 2008 by Routledge

  10. Social Psychology of Consumer Behavior

    Edited by Michaela Wänke

    Series: Frontiers of Social Psychology

    The Social Psychology of Consumer Behavior brings together the most promising and theoretically fruitful research developments by internationally renowned scholars, whose work is at the cutting edge of research. Experts from both fields – social psychology and consumer behavior – provide an...

    Published December 16th 2008 by Psychology Press