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Consumer Psychology Books

You are currently browsing 21–30 of 60 new and published books in the subject of Consumer Psychology — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Consumer Behavior Analysis

    (A) Rational Approach to Consumer Choice

    Edited by Donald A. Hantula, Victoria K. Wells

    Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior...

    Published March 28th 2013 by Routledge

  2. Social Psychology and Theories of Consumer Culture

    A Political Economy Perspective

    By Matthew McDonald, Stephen Wearing

    Social Psychology and Theories of Consumer Culture: A Political Economy Perspective presents a critical analysis of the leading positions in social psychology from the perspective of classical and contemporary theories of consumer culture. The analysis seeks to expand social psychological theory by...

    Published March 14th 2013 by Routledge

  3. The Routledge Companion to Identity and Consumption

    Edited by Ayalla A. Ruvio, Russell W. Belk

    Series: Routledge Companions in Business, Management and Accounting

    "Tell me what you eat, I'll tell you who you are," said Anthelme Brillat-Savarin. Today, "You are what you consume" is more apt. Barbara Krueger’s ironic twist of Descartes - "I shop therefore I am" - has lost its irony. Such phrases have become commonplace descriptions of our identity in the...

    Published December 18th 2012 by Routledge

  4. Conversations on Consumption

    Edited by Jonathan E. Schroeder

    Consumption studies has grown tremendously in the past decade. Researchers in sociology, geography, anthropology, history, marketing, management, organization and even art history have embraced consumption as a key institution of our era, and are eager for ideas and insights. Conversations on...

    Published December 6th 2012 by Routledge

  5. ... and there was television (Routledge Revivals)

    By E. Cashmore

    Series: Routledge Revivals

    First published in 1994, this book examines the extent to which television affects the people who watch it. Television is frequently blamed for increased violence, shortened attention spans, the decline of literacy and political indoctrination. In this book, the author considers the theories and...

    Published November 19th 2012 by Routledge

  6. Psychological Foundations of Marketing

    By Allan J. Kimmel

    A CHOICE Outstanding Academic Title 2013! Are we influenced by ads even when we fast-forward them? Do brands extend our personalities? Why do we spend more when we pay with a credit card? Psychological Foundations of Marketing considers the impact of psychology on marketing practice and research,...

    Published October 24th 2012 by Routledge

  7. Creating Images and the Psychology of Marketing Communication

    Edited by Lynn R. Kahle, Chung-Hyun Kim

    The purpose of Creating Images and the Psychology of Marketing Communication is to advance the understanding of the concept of image as it is applied to various areas of interest. It also serves to meet the growing interest in image-related studies by the public and academics, and provides an...

    Published September 25th 2012 by Psychology Press

  8. Internet Advertising

    Theory and Research, 2nd Edition

    Edited by David W. Schumann, Esther Thorson

    Building on the research presented in their previous edition, Advertising and the World Wide Web (1999), editors David W. Schumann and Esther Thorson offer the expertise of active scholars in the area of Internet advertising in this new volume, and allow readers to reflect on the ever-changing...

    Published August 16th 2012 by Psychology Press

  9. Online Consumer Behavior

    Theory and Research in Social Media, Advertising and E-tail

    Edited by Angeline G. Close

    Series: Marketing and Consumer Psychology Series

    Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying...

    Published April 25th 2012 by Routledge

  10. Gender, Culture, and Consumer Behavior

    Edited by Cele C. Otnes, Linda Tuncay Zayer

    This book covers the gamut of topics related to gender and consumer culture. Changing gender roles have forced scholars and practitioners to re-examine some of the fundamental assumptions and theories in this area. Gender is a core component of identity and thus holds significant implications...

    Published March 21st 2012 by Routledge