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Consumer Psychology Books

You are currently browsing 21–30 of 53 new and published books in the subject of Consumer Psychology — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Transformative Consumer Research for Personal and Collective Well-Being

    Edited by David Glen Mick, Simone Pettigrew, Cornelia (Connie) Pechmann, Julie L. Ozanne

    Daily existence is more interconnected to consumer behaviors than ever before, encompassing many issues of well-being. Problems include unhealthy eating; credit card mismanagement; alcohol, tobacco, pornography, and gambling abuse; marketplace discrimination; and ecological deterioration; as well...

    Published May 22nd 2011 by Routledge

  2. Consumer Behavior Knowledge for Effective Sports and Event Marketing

    Edited by Lynn R. Kahle, Angeline G. Close

    The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application...

    Published September 21st 2010 by Routledge

  3. Consumer Culture, Identity and Well-Being

    The Search for the 'Good Life' and the 'Body Perfect'

    By Helga Dittmar

    Series: European Monographs in Social Psychology

    Advertising, materialism and consumption are central aspects of contemporary Western culture. We are bombarded with idealised images of the perfect body, desirable consumer goods, and affluent lifestyles, yet psychology is only just beginning to take account of the profound influence these consumer...

    Published September 16th 2010 by Psychology Press

  4. The Aging Consumer

    Perspectives From Psychology and Economics

    Edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon

    Series: Marketing and Consumer Psychology Series

    At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume,...

    Published June 7th 2010 by Routledge

  5. The Psychology of Advertising

    By Bob M. Fennis, Wolfgang Stroebe

    Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes we have not heard of before), voting for political candidates (even of questionable reputation), and changing our health-related...

    Published May 27th 2010 by Psychology Press

  6. The Connected Customer

    The Changing Nature of Consumer and Business Markets

    Edited by Stefan H.K. Wuyts, Marnik G. Dekimpe, Els Gijsbrechts, F.G.M.(Rik) Pieters

    In today’s connected consumer environment, customers are better informed and harder to please, but they also leave a more visible evidence trail in the form of improved databases and customer information. Consumers are increasingly interconnected through various sorts of social networks, a trend...

    Published January 19th 2010 by Routledge

  7. Sensory Marketing

    Research on the Sensuality of Products

    Edited by Aradhna Krishna

    What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the...

    Published December 15th 2009 by Routledge

  8. Brands and Brand Management

    Contemporary Research Perspectives

    Edited by Barbara Loken, Rohini Ahluwalia, Michael J. Houston

    Series: Marketing and Consumer Psychology Series

    Very few books exist that meaningfully integrate the rich and vast body of scientific research and theories that have accumulated in the field, relating to both traditional and contemporary topics in branding. This book accomplishes that task, with contributions from leading experts in the science...

    Published December 7th 2009 by Psychology Press

  9. Predicting and Changing Behavior

    The Reasoned Action Approach

    By Martin Fishbein, Icek Ajzen

    This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date review of relevant research, discusses critical issues related to the reasoned action framework, and provides methodological and conceptual...

    Published July 26th 2009 by Psychology Press

  10. Deception In The Marketplace

    The Psychology of Deceptive Persuasion and Consumer Self-Protection

    By David M. Boush, Marian Friestad, Peter Wright

    This is the first scholarly book to fully address the topics of the psychology of deceptive persuasion in the marketplace and consumer self-protection. Deception permeates the American marketplace. Deceptive marketing harms consumers’ health, welfare and financial resources, reduces people’s...

    Published May 13th 2009 by Routledge