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Consumer Psychology Books

You are currently browsing 31–40 of 51 new and published books in the subject of Consumer Psychology — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. Consumer Behavior and Advertising Involvement

    Selected Works of Herbert E. Krugman

    By Edward P. Krugman

    Series: Marketing and Consumer Psychology Series

    This book is an honor to the many important contributions of Herbert Krugman, past president of APA, The Division of Consumer Psychology and The Association for Public Opinions Research. This reader contains his selected works in Consumer Behavior and Advertising which combine insights from...

    Published May 27th 2008 by Routledge

  2. Brand Meaning

    By Mark Batey, Mark Batey

    How a company 'positions' a brand is not necessarily how the consumer perceives that brand. Brands allow marketers to add meaning to products and services, but it is consumers who ultimately determine what a brand means. The sources of brand meaning are many and varied, as are the ways in which...

    Published February 27th 2008 by Psychology Press

  3. Handbook of Consumer Psychology

    Edited by Curtis P. Haugtvedt, Paul M. Herr, Frank R. Kardes

    Series: Marketing and Consumer Psychology Series

    This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of...

    Published February 7th 2008 by Psychology Press

  4. Brick & Mortar Shopping in the 21st Century

    Edited by Tina Lowrey

    This book explores how traditional retailing operates in the new competitive environment of a combined e-tailing and brick and mortar marketplace. In drawing together the cutting-edge research of a global group of experts in the field of consumer behavior, this volume addresses questions such as:...

    Published October 23rd 2007 by Psychology Press

  5. Visual Marketing

    From Attention to Action

    Edited by Michel Wedel, Rik Pieters

    Series: Marketing and Consumer Psychology Series

    This comprehensive volume aims to further research and theory development in visual marketing. By bringing together leading researchers in the field, it strives to contribute to the establishment of visual marketing as a coherent discipline. The chapters represent an array of issues in visual...

    Published September 18th 2007 by Psychology Press

  6. Learning From Winners

    How the ARF Ogilvy Award Winners Use Market Research to Create Advertising Success

    By Raymond Pettit

    This book demonstrates how the best companies use the creative application of research, done up front, to produce the big ideas with significant impact on the market and on the people, employees, partners, retailers and customers. Readers of this book will experience how brand managers and their...

    Published August 26th 2007 by Psychology Press

  7. The Evolutionary Bases of Consumption

    By Gad Saad

    Series: Marketing and Consumer Psychology Series

    The Evolutionary Bases of Consumption by Gad Saad applies Darwinian principles in understanding our consumption patterns and the products of popular culture that most appeal to individuals. The first and only scholarly work to do so, this is a captivating study of the adaptive reasons behind our...

    Published January 22nd 2007 by Psychology Press

  8. The Psychology Behind Trademark Infringement and Counterfeiting

    By J. L. Zaichkowsky

    As those involved in commerce are aware, preventing competitors and others from imitating successful brands is a difficult and costly task. This book serves to inform the reader concerning complexities of the issues of brand imitation, integrating the disciplines of psychology, business, and law to...

    Published June 5th 2006 by Psychology Press

  9. Sex in Consumer Culture

    The Erotic Content of Media and Marketing

    Edited by Tom Reichert, Jacqueline Lambiase

    Series: Routledge Communication Series

    Sex in Consumer Culture: The Erotic Content of Media and Marketing considers the use of sex to promote brands, magazines, video games, TV programming, music, and movies. Offering both quantitative and qualitative perspectives from leading scholars in a variety of disciplines, this volume addresses...

    Published August 30th 2005 by Routledge

  10. Applying Social Cognition to Consumer-Focused Strategy

    Edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel

    Series: Advertising and Consumer Psychology Series

    Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative...

    Published July 27th 2005 by Psychology Press