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Consumer Psychology Books

You are currently browsing 41–50 of 52 new and published books in the subject of Consumer Psychology — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. Applying Social Cognition to Consumer-Focused Strategy

    Edited by Frank R. Kardes, Paul M. Herr, Jacques Nantel

    Series: Advertising and Consumer Psychology Series

    Applying Social Cognition to Consumer-Focused Strategy, a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative...

    Published July 28th 2005 by Psychology Press

  2. Online Consumer Psychology

    Understanding and Influencing Consumer Behavior in the Virtual World

    Edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard Yalch

    Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as customization, site design, word of mouth processes, and the study of consumer decision making while online. The theories and research...

    Published January 13th 2005 by Psychology Press

  3. Sports Marketing and the Psychology of Marketing Communication

    Edited by Lynn R. Kahle, Chris Riley

    Sports marketing is one of the fastest growing areas of marketing communication. This book advances understanding in this emerging area. It presents sports marketing in a scholarly and comprehensive way, covering major topics of discussion in sports marketing and the psychology of communication....

    Published February 10th 2004 by Psychology Press

  4. Persuasive Imagery

    A Consumer Response Perspective

    Edited by Linda M. Scott, Rajeev Batra

    This volume synthesizes and advances existing knowledge of consumer response to visuals. Representing an interdisciplinary perspective, contributors include scholars from the disciplines of communication, psychology, and marketing. The book begins with an overview section intended to situate the...

    Published February 1st 2003 by Routledge

  5. Measuring Advertising Effectiveness

    Edited by William D. Wells

    This volume includes edited and revised versions of the papers delivered and discussed at the recent Advertising and Consumer Psychology Conference. Following the theme of the conference -- "Measuring Advertising Effectiveness" -- the book blends academic psychology, marketing theory, survey...

    Published May 1st 1997 by Psychology Press

  6. Social Marketing

    Theoretical and Practical Perspectives

    Edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt

    Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain...

    Published May 1st 1997 by Psychology Press

  7. Values, Lifestyles, and Psychographics

    Edited by Lynn R. Kahle, Larry Chiagouris

    This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The...

    Published April 1st 1997 by Psychology Press

  8. Integrated Communication

    Synergy of Persuasive Voices

    Edited by Esther Thorson, Jeri Moore

    Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals...

    Published January 1st 1996 by Psychology Press

  9. Global and Multinational Advertising

    Edited by Basil G. Englis

    Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical...

    Published September 1st 1994 by Psychology Press

  10. Attention, Attitude, and Affect in Response To Advertising

    Edited by Eddie M. Clark, Timothy C. Brock, David W. Stewart

    Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and...

    Published October 1st 1993 by Psychology Press