Consumer Psychology Books

New and Published Books – Page 5

41. Social Marketing

    Theoretical and Practical Perspectives

    Edited by Marvin E. Goldberg, Martin Fishbein, Susan E. Middlestadt

    Social Marketing: marketing in the service of societal problems. Does this approach represent dangerous social engineering, or is it the best hope we have to treat what are often regarded as intransigent problems? For both academics and practitioners involved with social marketing, the domain...

    Published April 30th 1997 by Psychology Press
42. Values, Lifestyles, and Psychographics

    Edited by Lynn R. Kahle, Larry Chiagouris

    This book showcases papers presented at the annual Advertising and Consumer Psychology Conference. The contributors -- active scholars with both practitioner and academic backgrounds -- share an interest in the general area of psychographics, values, and lifestyle in advertising. The...

    Published March 31st 1997 by Psychology Press
43. Integrated Communication

    Synergy of Persuasive Voices

    Edited by Esther Thorson, Jeri Moore

    Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals...

    Published December 31st 1995 by Psychology Press
44. Global and Multinational Advertising

    Edited by Basil G. Englis

    Few applied disciplines are more sensitive to cross-cultural issues than marketing and consumer psychology. The chapters prepared for this volume reflect awareness of both similarities and differences within and across cultures. They include analyses of methodological issues, theoretical...

    Published August 31st 1994 by Psychology Press
45. Attention, Attitude, and Affect in Response To Advertising

    Edited by Eddie M. Clark, Timothy C. Brock, David W. Stewart

    Linked from the days of their origins, psychology and advertising developed as independent disciplines at almost the same time in the late nineteenth century. Providing an important arena in which psychologists have tested methods and theories, advertising has been a stimulus for research and...

    Published September 30th 1993 by Psychology Press
46. Advertising Exposure, Memory and Choice

    Edited by Andrew A. Mitchell

    Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are...

    Published May 31st 1993 by Psychology Press
47. Brand Equity & Advertising

    Advertising's Role in Building Strong Brands

    By David A. Aaker, Alexander L. Biel

    Edited by David A. Aaker, David A. Aaker, Alexander Biel

    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing...

    Published March 31st 1993 by Psychology Press