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Communication Theory Books

You are currently browsing 1–10 of 27 new and published books in the subject of Communication Theory — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Positioning Theory and Strategic Communication

    A new approach to public relations research and practice

    By Melanie James

    Series: Routledge New Directions in Public Relations & Communication Research

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public...

    Published June 5th 2014 by Routledge

  2. Text and Image

    A Critical Introduction to the Visual/Verbal Divide

    By John Bateman

    Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary...

    Published May 27th 2014 by Routledge

  3. Communication Yearbook 38

    Edited by Elisia L. Cohen

    Communication Yearbook 38 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Elisia Cohen presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the...

    Published May 13th 2014 by Routledge

  4. Multimodal Epistemologies

    Towards an Integrated Framework

    Edited by Arianna Maiorani, Christine Christie

    Series: Routledge Studies in Multimodality

    This volume develops a new multimodal semiotic approach to the study of communication, examining how multimodal discourse is construed transmedially and interculturally and how new technologies and cultural stances inform communicative contexts across the world. It contributes to current...

    Published April 30th 2014 by Routledge

  5. Public Relations Leaders as Sensemakers

    A Global Study of Leadership in Public Relations and Communication Management

    Edited by Bruce K. Berger, Juan Meng

    Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500...

    Published April 30th 2014 by Routledge

  6. The Spiral of Silence

    New Perspectives on Communication and Public Opinion

    Edited by Wolfgang Donsbach, Charles T. Salmon, Yariv Tsfati

    Since its original articulation in the early 1970s, the 'spiral of silence' theory has become one of the most studied theories of communication and public opinion. It has been tested in varied sociopolitical contexts, with different issues and across communication systems around the world....

    Published December 16th 2013 by Routledge

  7. Reading Castaneda (Routledge Revivals)

    A Prologue to the Social Sciences

    By David Silverman

    Series: Routledge Revivals

    Carlos Castaneda’s accounts of his meeting with the Yaqui Indian magician Don Juan are well known to sociologists both in Britain and in America. Using material largely from Castaneda’s The Teachings of Don Juan, David Silverman here seeks to introduce the student of Sociology to some of the...

    Published December 3rd 2013 by Routledge

  8. Categorization and the Moral Order (Routledge Revivals)

    By Lena Jayyusi

    Series: Routledge Revivals

    First published in 1984, this is a study of categorization practices: how people categorize each other and their actions; how they describe, infer, and judge. The book presents a sociological analysis and description of practical activities and makes a cogent contribution to the study of how the...

    Published December 3rd 2013 by Routledge

  9. Audience Transformations

    Shifting Audience Positions in Late Modernity

    Edited by Nico Carpentier, Kim Christian Schrøder, Lawrie Hallett

    Series: Routledge Studies in European Communication Research and Education

    The concept of the audience is changing. In the twenty-first century there are novel configurations of user practices and technological capabilities that are altering the way we understand and trust media organizations and representations, how we participate in society, and how we construct our...

    Published July 28th 2013 by Routledge

  10. Language, Structure and Reproduction (Routledge Revivals)

    An Introduction to the Sociology of Basil Bernstein

    By Paul Atkinson

    Series: Routledge Revivals

    Basil Bernstein is one of the most creative and influential of contemporary British sociologists, yet his work – especially that relating to language and social structure – is widely misunderstood and misrepresented. This book, first published in 1985, addresses the underlying themes and...

    Published July 25th 2013 by Routledge