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Mass Communication Books

You are currently browsing 1–10 of 84 new and published books in the subject of Mass Communication — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. The Media and Human Rights

    The Cosmopolitan Promise

    By Ekaterina Balabanova

    In recent years there has been an explosion in the usage and visibility of the language of human rights, but what does this mean for the role of the media? For evolving ideas about human rights? And for the prospect of shared cosmopolitan values? Ekaterina Balabanova argues that in order to answer...

    Published September 17th 2014 by Routledge

  2. The Arab Spring

    Critical Analyses

    Edited by Khair El-Din Haseeb

    This volume provides a wealth of in-depth, country-specific analyses of the Arab Spring, in addition to works that examine the larger theoretical framework and socio-political implications of events. Unlike other analyses, often from the perspective of Western scholarship from the outside looking...

    Published September 11th 2014 by Routledge

  3. Green Advertising and the Reluctant Consumer

    Edited by Kim Sheehan, Lucy Atkinson

    This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the...

    Published July 17th 2014 by Routledge

  4. Choice and Preference in Media Use

    Advances in Selective Exposure Theory and Research

    By Silvia Knobloch-Westerwick

    Series: Routledge Communication Series

    Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media...

    Published July 13th 2014 by Routledge

  5. The Evolution of Integrated Marketing Communications

    The Customer-driven Marketplace

    Edited by Don Schultz, Charles H. Patti, Philip J. Kitchen

    This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC;...

    Published July 3rd 2014 by Routledge

  6. Critical Political Economy of the Media

    An Introduction

    By Jonathan Hardy

    Series: Communication and Society

    How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful introduction to the political economic analysis of contemporary media. Jonathan Hardy undertakes a critical survey...

    Published June 15th 2014 by Routledge

  7. Communication Yearbook 38

    Edited by Elisia L. Cohen

    Communication Yearbook 38 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Elisia Cohen presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the...

    Published May 13th 2014 by Routledge

  8. Media and the Sexualization of Childhood

    By Barrie Gunter

    Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual themes in children’s lives, from clothes and accessories, toys and games, to music, entertainment media, advertising, and new media platforms. Parents, educators and politicians around the...

    Published April 23rd 2014 by Routledge

  9. Celebrity Advocacy and International Development

    By Dan Brockington

    Series: Rethinking Development

    Celebrity advocacy is a curious phenomenon. It occupies a significant proportion of the public domain, but does so without engaging particularly well with much of the public. Yet this may not matter very much. Many people at the core of advocacy, and in political and business elites, simply do not...

    Published April 1st 2014 by Routledge

  10. Journalism Education, Training and Employment

    Edited by Bob Franklin, Donica Mensing

    Series: Routledge Research in Journalism

    During this period of rapid and significant change in journalistic practices, journalism educators are re-examining their own profession and contributing to the invention of new models and practices. This edited volume of studies by respected international scholars describes the diverse issues...

    Published March 26th 2014 by Routledge