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Mass Communication Books

You are currently browsing 1–10 of 87 new and published books in the subject of Mass Communication — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. The Discourse of Public Participation Media

    From talk show to Twitter

    By Joanna Thornborrow

    The Discourse of Public Participation Media takes a fresh look at what ‘ordinary’ people are doing on air – what they say, and how and where they get to say it. Using techniques of discourse analysis to explore the construction of participant identities in a range of different public...

    Published November 24th 2014 by Routledge

  2. Discourses of Global Climate Change

    Apocalyptic framing and political antagonisms

    By Jonas Anshelm, Martin Hultman

    Series: Routledge Studies in Environmental Communication and Media

    This book examines the arguments made by political actors in the creation of antagonistic discourses on climate change. Using in-depth empirical research from Sweden, a country considered by the international political community to be a frontrunner in tackling climate change, it draws out lessons...

    Published November 20th 2014 by Routledge

  3. New Technologies and Civic Engagement

    New Agendas in Communication

    Edited by Homero Gil de Zuniga Navajas

    Series: New Agendas in Communication Series

    This volume contributes to the extant and prolific New Agendas in Communication Series from one of the most salient perspectives within the field of Communication: New Technologies and Civic Engagement. The impact of the Internet and other technological advances are constantly referred to at most...

    Published November 4th 2014 by Routledge

  4. The Media and Human Rights

    The Cosmopolitan Promise

    By Ekaterina Balabanova

    In recent years there has been an explosion in the usage and visibility of the language of human rights, but what does this mean for the role of the media? For evolving ideas about human rights? And for the prospect of shared cosmopolitan values? Ekaterina Balabanova argues that in order to answer...

    Published September 18th 2014 by Routledge

  5. The Arab Spring

    Critical Analyses

    Edited by Khair El-Din Haseeb

    This volume provides a wealth of in-depth, country-specific analyses of the Arab Spring, in addition to works that examine the larger theoretical framework and socio-political implications of events. Unlike other analyses, often from the perspective of Western scholarship from the outside looking...

    Published September 12th 2014 by Routledge

  6. Green Advertising and the Reluctant Consumer

    Edited by Kim Sheehan, Lucy Atkinson

    This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the...

    Published July 18th 2014 by Routledge

  7. Choice and Preference in Media Use

    Advances in Selective Exposure Theory and Research

    By Silvia Knobloch-Westerwick

    Series: Routledge Communication Series

    Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media...

    Published July 14th 2014 by Routledge

  8. The Evolution of Integrated Marketing Communications

    The Customer-driven Marketplace

    Edited by Don Schultz, Charles H. Patti, Philip J. Kitchen

    This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC;...

    Published July 4th 2014 by Routledge

  9. Critical Political Economy of the Media

    An Introduction

    By Jonathan Hardy

    Series: Communication and Society

    How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful introduction to the political economic analysis of contemporary media. Jonathan Hardy undertakes a critical survey...

    Published June 16th 2014 by Routledge

  10. Communication Yearbook 38

    Edited by Elisia L. Cohen

    Communication Yearbook 38 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Elisia Cohen presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the...

    Published May 14th 2014 by Routledge