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Mass Communication Books

You are currently browsing 1–10 of 83 new and published books in the subject of Mass Communication — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Green Advertising and the Reluctant Consumer

    Edited by Kim Sheehan, Lucy Atkinson

    This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the...

    Published July 14th 2014 by Routledge

  2. Choice and Preference in Media Use

    Advances in Selective Exposure Theory and Research

    By Silvia Knobloch-Westerwick

    Series: Routledge Communication Series

    Mediated messages flood our daily lives, through virtually endless choices of media channels, genres, and content. However, selectivity determines what media messages we attend to and focus on. The present book examines the factors that influence this selectivity. Seminal books on selective media...

    Published July 13th 2014 by Routledge

  3. The Evolution of Integrated Marketing Communications

    The Customer-driven Marketplace

    Edited by Don Schultz, Charles H. Patti, Philip J. Kitchen

    This book reviews, updates and enhances the basic concepts surrounding the academic theory and practice of Integrated Marketing Communication (IMC). Since the introduction of IMC in the late 1980s, the concept has spread around the world. In that expansion, many authors have written about IMC;...

    Published July 3rd 2014 by Routledge

  4. Critical Political Economy of the Media

    An Introduction

    By Jonathan Hardy

    Series: Communication and Society

    How the media are organised and funded is central to understanding their role in society. Critical Political Economy of the Media provides a clear, comprehensive and insightful introduction to the political economic analysis of contemporary media. Jonathan Hardy undertakes a critical survey...

    Published June 15th 2014 by Routledge

  5. Communication Yearbook 38

    Edited by Elisia L. Cohen

    Communication Yearbook 38 continues the tradition of publishing state-of-the-discipline literature reviews and essays. Editor Elisia Cohen presents a volume that is highly international and interdisciplinary in scope, with authors and chapters representing the broad global interests of the...

    Published May 13th 2014 by Routledge

  6. Media and the Sexualization of Childhood

    By Barrie Gunter

    Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual themes in children’s lives, from clothes and accessories, toys and games, to music, entertainment media, advertising, and new media platforms. Parents, educators and politicians around the...

    Published April 23rd 2014 by Routledge

  7. Celebrity Advocacy and International Development

    By Dan Brockington

    Series: Rethinking Development

    Celebrity advocacy is a curious phenomenon. It occupies a significant proportion of the public domain, but does so without engaging particularly well with much of the public. Yet this may not matter very much. Many people at the core of advocacy, and in political and business elites, simply do not...

    Published April 1st 2014 by Routledge

  8. Journalism Education, Training and Employment

    Edited by Bob Franklin, Donica Mensing

    Series: Routledge Research in Journalism

    During this period of rapid and significant change in journalistic practices, journalism educators are re-examining their own profession and contributing to the invention of new models and practices. This edited volume of studies by respected international scholars describes the diverse issues...

    Published March 26th 2014 by Routledge

  9. Digital Russia

    The Language, Culture and Politics of New Media Communication

    Edited by Michael Gorham, Ingunn Lunde, Martin Paulsen

    Series: Routledge Contemporary Russia and Eastern Europe Series

    Digital Russia provides a comprehensive analysis of the ways in which new media technologies have shaped language and communication in contemporary Russia. It traces the development of the Russian-language internet, explores the evolution of web-based communication practices, showing how they have...

    Published February 24th 2014 by Routledge

  10. Heritage and the Olympics

    People, Place and Performance

    Edited by Sean Gammon, Gregory Ramshaw, Emma Waterton

    The Olympic Games have evolved into the most prestigious sport event on the planet. As a consequence, each Games generates more and more interest from the academic community. Sociology, politics, geography and history have all played a part in helping to understand the meanings and implications of...

    Published January 22nd 2014 by Routledge