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Mass Communication Books

You are currently browsing 41–50 of 98 new and published books in the subject of Mass Communication — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 5

  1. Routledge Handbook of Sport Communication

    Edited by Paul M. Pedersen

    Series: Routledge International Handbooks

    The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and...

    Published March 13th 2013 by Routledge

  2. Global Entertainment Media

    Between Cultural Imperialism and Cultural Globalization

    By Tanner Mirrlees

    A critical cultural materialist introduction to the study of global entertainment media. In Global Entertainment Media, Tanner Mirrlees undertakes an analysis of the ownership, production, distribution, marketing, exhibition and consumption of global films and television shows, with an eye to...

    Published March 12th 2013 by Routledge

  3. The Get A Job Workshop

    Edited by Laurence Minsky

    Series: The Copy Workshop

    A road map for the new career landscape. FASTEN YOUR SEAT BELTS. From organizing your career to identifying the best opportunities in your market, this is the book that has what it takes to help those who have what it takes....

    Published March 2nd 2013 by Routledge

  4. De-Convergence of Global Media Industries

    By Dal Yong Jin

    Series: Routledge Research in Cultural and Media Studies

    Convergence has become a buzzword, referring on the one hand to the integration between computers, television, and mobile devices or between print, broadcast, and online media and on the other hand, the ownership of multiple content or distribution channels in media and communications. Yet while...

    Published February 25th 2013 by Routledge

  5. Principles of American Journalism

    An Introduction

    By Stephanie Craft, Charles N. Davis

    In a rapidly changing media landscape, what becomes of journalism? Designed to engage, inspire and challenge students while laying out the fundamental principles of the craft, Principles of American Journalism introduces students to the core values of journalism and its singularly important role in...

    Published February 4th 2013 by Routledge

  6. Political Marketing in Retrospective and Prospective

    Edited by Christine B. Williams, Bruce I. Newman

    Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within...

    Published December 5th 2012 by Routledge

  7. Communication and Power in the Global Era

    Orders and Borders

    Edited by Marwan M. Kraidy

    Series: Shaping Inquiry in Culture, Communication and Media Studies

    This book re-visits how we think about communication and power in the global era. It takes stock of the last fifty years of scholarship, maps key patterns and concepts and sets an agenda for theory and research. The book addresses such questions as: How are national and cultural identities...

    Published November 12th 2012 by Routledge

  8. Sports on Television

    The How and Why Behind What You See

    By Dennis Deninger

    In Sports on Television, Dennis Deninger provides an all-encompassing view of the sports television industry. He progresses from the need for this book, to the history of the industry and discipline, to the pioneering events of sports broadcasting and sports television, to a nuts-and bolts,...

    Published August 21st 2012 by Routledge

  9. Google and the Culture of Search

    By Ken Hillis, Michael Petit, Kylie Jarrett

    What did you do before Google? The rise of Google as the dominant Internet search provider reflects a generationally-inflected notion that everything that matters is now on the Web, and should, in the moral sense of the verb, be accessible through search. In this theoretically nuanced study of...

    Published July 25th 2012 by Routledge

  10. The Participatory Cultures Handbook

    Edited by Aaron Delwiche, Jennifer Jacobs Henderson

    How did we get from Hollywood to YouTube? What makes Wikipedia so different from a traditional encyclopedia? Has blogging dismantled journalism as we know it? Our media landscape has undergone a seismic shift as digital technology has fostered the rise of "participatory culture," in...

    Published July 24th 2012 by Routledge