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Persuasion Books

You are currently browsing 1–6 of 6 new and published books in the subject of Persuasion — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

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  1. Adaptive Rhetoric

    Evolution, Culture, and the Art of Persuasion

    By Alex C. Parrish

    Series: Routledge Studies in Rhetoric and Communication

    Rhetorical scholarship has for decades relied solely on culture to explain persuasive behavior. While this focus allows for deep explorations of historical circumstance, it neglects the powerful effects of biology on rhetorical behavior – how our bodies and brains help shape and constrain...

    Published December 1st 2013 by Routledge

  2. The Moral Rhetoric of Political Economy

    Justice and Modern Economic Thought

    By Paul Turpin

    Series: Routledge Frontiers of Political Economy

    This book examines the effects of the moral rhetoric of the market concept of justice on our understanding of justice. Market theory’s elevation of the role of commutative justice, or justice in exchange and property, is often taken as liberalism’s revolutionary change in priorities of justice in...

    Published November 10th 2013 by Routledge

  3. The Dynamics of Persuasion

    Communication and Attitudes in the 21st Century, 5th Edition

    By Richard M. Perloff

    Series: Routledge Communication Series

    With substantial revisions reflecting new research and changes in society, the fifth edition of The Dynamics of Persuasion introduces students to major theories of persuasion and attitudes, using theory as the key to unlock the mysteries of contemporary social influence. Organized in terms of major...

    Published July 8th 2013 by Routledge

  4. Rhetoric and Discourse in Supreme Court Oral Arguments

    Sensemaking in Judicial Decisions

    By Ryan Malphurs

    Series: Routledge Studies in Rhetoric and Communication

    While legal scholars, psychologists, and political scientists commonly voice their skepticism over the influence oral arguments have on the Court’s voting pattern, this book offers a contrarian position focused on close scrutiny of the justices’ communication within oral arguments. Malphurs...

    Published December 18th 2012 by Routledge

  5. Persuasion in Society

    2nd Edition

    By Herbert W. Simons, Jean Jones

    Persuasion in Society introduces readers to the rich tapestry of persuasive technique and scholarship, interweaving rhetorical, critical theory, and social science traditions. This text examines current and classical theory through the lens of contemporary culture, encouraging readers to explore...

    Published March 13th 2011 by Routledge

  6. How Audiences Decide

    A Cognitive Approach to Business Communication

    By Richard Young

    How Audiences Decide: A Cognitive Approach to Business Communication is a comprehensive introduction to persuasive communication in the context of business. It summarizes relevant theories and findings from the fields of cognitive science, social cognition, leadership, team cognition,...

    Published December 19th 2010 by Routledge

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