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Books by Subject

Public Relations Books

You are currently browsing 1–10 of 59 new and published books in the subject of Public Relations — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. Political Reputation Management

    The Strategy Myth

    By Christian Schnee

    Series: Routledge New Directions in Public Relations & Communication Research

    It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften...

    Published January 6th 2015 by Routledge

  2. The Routledge Companion to Advertising and Promotional Culture

    Edited by Matthew P. McAllister, Emily West

    The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical...

    Published January 2nd 2015 by Routledge

  3. Public Relations in the Nonprofit Sector

    Theory and Practice

    Edited by Richard D. Waters

    Series: Routledge Research in Public Relations

    Nonprofit organizations are managing to carry out sophisticated public relations programming that cultivates relationships with their key audiences. Their public relations challenges, however, have routinely been understudied. Budgetary and staffing restraints often limit how these organizations...

    Published December 23rd 2014 by Routledge

  4. The Routledge Handbook of Strategic Communication

    Edited by Derina Holtzhausen, Ansgar Zerfass

    The Routledge Handbook of Strategic Communication provides a comprehensive review of research in the strategic communication domain and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The volume provides insights into ongoing...

    Published November 20th 2014 by Routledge

  5. Corporate Communication

    A Marketing Viewpoint

    By Klement Podnar

    Corporate Communication: A Marketing Viewpoint offers an overview of the framework, key concepts, strategies and techniques from a unique marketing perspective. While other textbooks are limited to a managerial or PR perspective, this book provides a complete, holistic overview of the many ways...

    Published November 3rd 2014 by Routledge

  6. Virtue in Media

    The Moral Psychology of Excellence in News and Public Relations

    By Patrick Lee Plaisance

    This work establishes a contemporary profile of virtue in professional media practice. Author Patrick Lee Plaisance examines the experiences, perspectives, moral stances, and demographic data of two dozen professional exemplars in journalism and public relations. Plaisance conducted extensive...

    Published July 25th 2014 by Routledge

  7. Green Advertising and the Reluctant Consumer

    Edited by Kim Sheehan, Lucy Atkinson

    This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the...

    Published July 18th 2014 by Routledge

  8. Public Relations Ethics and Professionalism

    The Shadow of Excellence

    By Johanna Fawkes

    Series: Routledge New Directions in Public Relations & Communication Research

    Do professions really place duty to society above clients' or their own interests? If not, how can they be trusted? While some public relations (PR) scholars claim that PR serves society and enhances the democratic process, others suggest that it is little more than propaganda, serving the...

    Published June 22nd 2014 by Routledge

  9. Positioning Theory and Strategic Communication

    A new approach to public relations research and practice

    By Melanie James

    Series: Routledge New Directions in Public Relations & Communication Research

    In public relations, people talk about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? Why do some positions taken by organizations crystallize in the minds of audiences, while others fail? Whilst positioning is not something new in public...

    Published June 6th 2014 by Routledge

  10. Ethical Practice of Social Media in Public Relations

    Edited by Marcia W. DiStaso, Denise Sevick Bortree

    Series: Routledge Research in Public Relations

    Given the high rate of social media use by the public, organizations are compelled to engage with key audiences through these outlets. Social media engagement requires organizations to actively participate with public groups, and this highly-interactive exchange raises a new set of ethical concerns...

    Published May 5th 2014 by Routledge