Public Relations Books

New and Published Books

1. Health and Medical Public Relations

   By Myc Riggulsford

   Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of...

   Published May 15th 2013 by Routledge
2. Public Relations and Communication Management

   Current Trends and Emerging Topics

   Edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim

   Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional...

   Published May 12th 2013 by Routledge
3. The Routledge Companion to Accounting Communication

   Edited by Lisa Jack, Jane Davison, Russell Craig

   Series: Routledge Companions in Business, Management and Accounting

   One of the prime purposes of accounting is to communicate and yet, to date, this fundamental aspect of the discipline has received relatively little attention. The Routledge Companion to Accounting Communication represents the first collection of contributions to focus on the power of communication...

   Published April 28th 2013 by Routledge
4. Promoting Nonprofit Organizations

   A Reputation Management Approach

   By Ruth Ellen Kinzey

   Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years....

   Published April 7th 2013 by Routledge
5. The Routledge Companion to Advertising and Promotional Culture

   Edited by Matthew P. McAllister, Emily West

   The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections: Historical Perspectives considers the historical...

   Published March 28th 2013 by Routledge
6. Routledge Handbook of Sport Communication

   Edited by Paul M. Pedersen

   Series: Routledge International Handbooks

   The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and...

   Published March 13th 2013 by Routledge
7. Public Relations, Activism, and Social Change

   Speaking Up

   By Kristin Demetrious

   Series: Routledge Research in Public Relations

   Why are some voices louder in public debates than others? And why can’t all voices be equally heard? This book draws significant new meaning to the inter-relationships of public relations and social change through a number of activist case studies, and rebuilds knowledge around alternative...

   Published February 28th 2013 by Routledge
8. Strategic Planning for Public Relations

   4th Edition

   By Ronald D. Smith

   This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign...

   Published December 20th 2012 by Routledge
9. Classical Rhetoric and Modern Public Relations

   An Isocratean Model

   By Charles Marsh

   Series: Routledge Research in Public Relations

   This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration....

   Published October 15th 2012 by Routledge
10. The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice

    By Alison Theaker, Heather Yaxley

    The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well...

    Published July 26th 2012 by Routledge