You are currently browsing 1–10 of 19 forthcoming new books in the subject of Public Relations — sorted by publish date from upcoming books to future books.
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Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical...
To Be Published June 12th 2013 by Routledge
Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a...
To Be Published June 19th 2013 by Routledge
Series: Critical Concepts in Media and Cultural Studies
Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature...
To Be Published July 2nd 2013 by Routledge
Series: Routledge Research in Public Relations
This book is about media transparency and good-faith attempts of honesty by both the sources and the gate-keepers of news and other information that the mass media present as being unbiased. Specifically, this book provides a theoretical framework for understanding media transparency and its...
To Be Published July 30th 2013 by Routledge
Series: The Basics
Ron Smith is professor of communication and chair of the Communication Department at Buffalo State College (SUNY). Ron has written three textbooks published by Routledge and currently used by colleges and universities throughout North America: Strategic Planning for Public Relations, Becoming a...
To Be Published August 11th 2013 by Routledge
Series: Routledge New Directions in Public Relations & Communication Research
Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of gender and public relations. Positioned within the critical public relations stream, this...
To Be Published August 13th 2013 by Routledge
Series: Earthscan Risk in Society
There are two questions often asked of risk communication: what has been learned from past work, and what is needed to push the field forward? Drawing on the experience of leading risk researchers and practitioners, Effective Risk Communication focuses on answering these questions. The book draws...
To Be Published August 15th 2013 by Routledge
Series: New Agendas in Communication Series
Dynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological...
To Be Published August 18th 2013 by Routledge
Series: Routledge Research in Public Relations
This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence...
To Be Published September 29th 2013 by Routledge
The Routledge Handbook of Strategic Communication provides a comprehensive overview of the field of strategic communication and offers educators and graduate-level students a compilation of approaches to and studies of varying aspects of the field. The contributions from an international set...
To Be Published September 30th 2013 by Routledge
