Skip to Content

Books by Subject

Forthcoming Public Relations Books

You are currently browsing 1–10 of 11 forthcoming new books in the subject of Public Relations — sorted by publish date from upcoming books to future books.

For books that are already published; please browse available books.

Forthcoming Books

  1. Political Reputation Management

    The Strategy Myth

    By Christian Schnee

    Series: Routledge New Directions in Public Relations & Communication Research

    It is widely assumed that a competitive political environment of public distrust and critical media forces political parties to manage communications and reputations strategically, but is this really true? Comprehensive control of communications in a fast-moving political and media setting isoften...

    To Be Published January 4th 2015 by Routledge

  2. Strategic Public Relations Management

    Planning and Managing Effective Communication Campaigns, 3rd Edition

    By Erica Weintraub Austin, Bruce E Pinkleton

    Series: Routledge Communication Series

    Strategic Public Relations Management features an applied approach to evidence-based, strategic public relations management. It emphasizes understanding audiences through research and demonstrates success through quantitative evaluation methods. The volume presents a scientific approach that helps...

    To Be Published February 4th 2015 by Routledge

  3. Reputation Management

    The Key to Successful Public Relations and Corporate Communication, 3rd Edition

    By John Doorley, Helio Fred Garcia

    Reputation Management is a how-to guide for students and professionals, as well as CEOs and other business leaders. It rests on the premise that reputation can be measured, monitored, and managed. Organized by corporate communication units including media relations, employee communication,...

    To Be Published February 9th 2015 by Routledge

  4. Applied Public Relations

    Cases in Stakeholder Management, 3rd Edition

    By Kathy Richardson, Marcie Hinton

    Series: Routledge Communication Series

    With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,...

    To Be Published April 5th 2015 by Routledge

  5. Public Relations As Relationship Management

    A Relational Approach To the Study and Practice of Public Relations, 2nd Edition

    Edited by Eyun-Jung Ki, Jeong-Nam Kim, John A. Ledingham

    Series: Routledge Communication Series

    The emergence of relationship management as a paradigm for public relations scholarship and practice necessitates an examination of precisely what public relations achieves -- its definition, function and value, and the benefits it generates. Promoting the view that public relations provides...

    To Be Published April 28th 2015 by Routledge

  6. Strategic Social Media

    By Kelli Matthews

    Series: Routledge Communication Series

    Strategic Social Media provides an essential tool for contemporary public relations, tying new technologies and strategies of social media use to foundational PR values. Introducing readers to various social media channels available for use in PR campaigns, the text also provides a theoretical...

    To Be Published June 30th 2015 by Routledge

  7. Global Writing for Public Relations

    Connecting in English with Stakeholders and Publics Worldwide

    By Arhlene A. Flowers

    To Be Published June 30th 2015 by Routledge

  8. Strategic Communication, Social Media and Democracy

    The Challenge of the Digital Naturals

    Edited by W. Timothy Coombs, Jesper Falkheimer, Mats Heide, Philip Young

    Series: Routledge New Directions in Public Relations & Communication Research

    Where societies have a high penetration of new technologies combined with civic engagement and consensual politics, both radical and conservative social actors are facing new challenges brought by the breaking down of communication barriers. As so-called digital naturals become the norm, the...

    To Be Published July 31st 2015 by Routledge

  9. Propaganda and Nation Building

    Selling the Irish Free State

    By Kevin Hora

    Series: Routledge New Directions in Public Relations & Communication Research

    This book examines the origins of the Irish state in its first independent incarnation, the Irish Free State (1922-1937). It explores how contemporary public relations and propaganda techniques were used to construct an identity for this new state – a state which after enduring seven years of...

    To Be Published August 30th 2015 by Routledge

  10. Public Relations and Participatory Culture

    Fandom, Social Media and Community Engagement

    Edited by Amber Hutchins, Natalie T.J. Tindall

    Series: Routledge New Directions in Public Relations & Communication Research

    While public relations practitioners have long focused on the relationship between organizations and their stakeholders, there has never been a time when that relationship was so dominated by public participation. The former model of one-way communication and message control no longer exists....

    To Be Published November 7th 2015 by Routledge