You are currently browsing 11–19 of 19 forthcoming new books in the subject of Public Relations — sorted by publish date from upcoming books to future books.
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Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real...
To Be Published November 30th 2013 by Routledge
This book establishes a profile of virtue in professional media practice by examining the experiences, perspectives, moral stances and demographic data of two dozen selected exemplars in journalism and public relations. It is based on both extensive personal "life story" interviews conducted with...
To Be Published November 30th 2013 by Routledge
Series: Routledge Communication Series
Strategic Social Media provides an essential tool for contemporary public relations, tying new technologies and strategies of social media use to foundational PR values. Introducing readers to various social media channels available for use in PR campaigns, the text also provides a theoretical...
To Be Published December 31st 2013 by Routledge
Series: Routledge Research in Public Relations
This history of public relations examines the influence of faith on communications during great social, cultural, and economic change in the United States, from 1870 to the early 1920s. With a focus on American evangelicalism, temperance, and business, all of which embraced contemporary...
To Be Published January 1st 2014 by Routledge
Series: Routledge Communication Series
With its practical orientation and scope, Applied Public Relations is the ideal text for any public relations case studies or public relations management course that places an emphasis on stakeholder groups. Through the presentation of current cases covering a wide variety of industries,...
To Be Published January 14th 2014 by Routledge
Series: Routledge New Directions in Public Relations & Communication Research
Some Public Relations (PR) scholars have claimed that PR serves society and enhances the democratic process, while others are of the opinion that it is little more than propaganda; serving instead, the interests of global corporations. This central debate is about PR ethics - yet this topic is...
To Be Published January 14th 2014 by Routledge
To Be Published February 28th 2014 by Routledge
Series: Routledge New Directions in Public Relations & Communication Research
In public relations we hear people talking about positioning an idea, a persona, a political ideal, an ideology – but what are they talking about? It’s not a marketing concept of positioning where one adjusts the price, product, promotion or place to adjust a position. It’s something else. This...
To Be Published April 14th 2014 by Routledge
To Be Published April 29th 2014 by Routledge
