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Public Relations Books

You are currently browsing 11–20 of 58 new and published books in the subject of Public Relations — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Public Relations and Religion in American History

    Evangelism, Temperance, and Business

    By Margot Opdycke Lamme

    Series: Routledge Research in Public Relations

    This study of American public relations history traces evangelicalism to corporate public relations via reform and the church-based temperance movement. It encompasses a leading evangelical of the Second Great Awakening, Rev. Charles Grandison Finney, and some of his predecessors; early reformers...

    Published March 4th 2014 by Routledge

  2. Cases in Public Relations Management

    The Rise of Social Media and Activism, 2nd Edition

    By Patricia Swann

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real...

    Published February 17th 2014 by Routledge

  3. The Bauhaus and Public Relations

    Communication in a Permanent State of Crisis

    By Patrick Rössler

    Series: Routledge Research in Public Relations

    This innovative study considers one of the most important art and design movements of the 20th century, the Bauhaus, in conjunction with current research in public relations and organizational communication, elaborating on the mechanisms of internal and external communication available to influence...

    Published January 13th 2014 by Routledge

  4. Public Relations As Activism

    Postmodern Approaches to Theory & Practice

    By Derina R. Holtzhausen

    Series: Routledge Communication Series

    This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations...

    Published November 10th 2013 by Routledge

  5. Effective Risk Communication

    Edited by Joseph Arvai, Louie Rivers III

    Series: Earthscan Risk in Society

    There are two questions often asked of risk communication: what has been learned from past work, and what is needed to push the field forward? Drawing on the experience of leading risk researchers and practitioners, Effective Risk Communication focuses on answering these questions. The book draws...

    Published August 12th 2013 by Routledge

  6. Ethical Issues in Communication Professions

    New Agendas in Communication

    Edited by Minette Drumwright

    Series: New Agendas in Communication Series

    Dynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological...

    Published August 12th 2013 by Routledge

  7. Public Relations: The Basics

    By Ron Smith

    Series: The Basics

    Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key...

    Published August 5th 2013 by Routledge

  8. Gender and Public Relations

    Critical Perspectives on Voice, Image and Identity

    Edited by Christine Daymon, Kristin Demetrious

    Series: Routledge New Directions in Public Relations & Communication Research

    Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is...

    Published August 5th 2013 by Routledge

  9. Public Relations

    Edited by Robert Heath

    Series: Critical Concepts in Media and Cultural Studies

    Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature...

    Published June 27th 2013 by Routledge

  10. Strategic Public Relations Leadership

    By Anne Gregory, Paul Willis

    Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a...

    Published June 19th 2013 by Routledge