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Public Relations Books

You are currently browsing 11–20 of 56 new and published books in the subject of Public Relations — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 2

  1. Public Relations As Activism

    Postmodern Approaches to Theory & Practice

    By Derina R. Holtzhausen

    Series: Routledge Communication Series

    This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations...

    Published November 11th 2013 by Routledge

  2. Effective Risk Communication

    Edited by Joseph Arvai, Louie Rivers III

    Series: Earthscan Risk in Society

    There are two questions often asked of risk communication: what has been learned from past work, and what is needed to push the field forward? Drawing on the experience of leading risk researchers and practitioners, Effective Risk Communication focuses on answering these questions. The book draws...

    Published August 13th 2013 by Routledge

  3. Ethical Issues in Communication Professions

    New Agendas in Communication

    Edited by Minette Drumwright

    Series: New Agendas in Communication Series

    Dynamic, rapid, and radical changes are transforming the communication professions, provoking major implications for ethics. Traditional boundaries blur as media converge; relentless competitive pressures cause some forms of communication to atrophy and permit others to explode; and technological...

    Published August 13th 2013 by Routledge

  4. Public Relations: The Basics

    By Ron Smith

    Series: The Basics

    Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key...

    Published August 6th 2013 by Routledge

  5. Gender and Public Relations

    Critical Perspectives on Voice, Image and Identity

    Edited by Christine Daymon, Kristin Demetrious

    Series: Routledge New Directions in Public Relations & Communication Research

    Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is...

    Published August 6th 2013 by Routledge

  6. Public Relations

    Edited by Robert Heath

    Series: Critical Concepts in Media and Cultural Studies

    Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature...

    Published June 28th 2013 by Routledge

  7. Strategic Public Relations Leadership

    By Anne Gregory, Paul Willis

    Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a...

    Published June 20th 2013 by Routledge

  8. Brand Journalism

    By Andy Bull

    Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical...

    Published June 17th 2013 by Routledge

  9. Health and Medical Public Relations

    By Myc Riggulsford

    Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of...

    Published May 16th 2013 by Routledge

  10. Public Relations and Communication Management

    Current Trends and Emerging Topics

    Edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim

    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional...

    Published May 13th 2013 by Routledge