Public Relations Books

New and Published Books – Page 3

21. Strategy in Information and Influence Campaigns

    How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want

    By Jarol B. Manheim

    Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political...

    Published December 7th 2010 by Routledge
22. Student Workbook to Accompany Crisis Communications

    A Casebook Approach, 4th Edition

    By Kathleen Fearn-Banks

    Series: Routledge Communication Series

    No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals...

    Published December 1st 2010 by Routledge
23. Reputation Management

    The Key to Successful Public Relations and Corporate Communication, 2nd Edition

    By John Doorley, Helio Fred Garcia

    Reputation management is the most important theme in public relations and corporate communication today. John Doorley and Helio Fred Garcia argue that most CEOs don't actually pay much heed to reputation and this is to their peril. This book is a how-to guide for professionals and students in...

    Published November 1st 2010 by Routledge
24. Crisis Communications

    A Casebook Approach, 4th Edition

    By Kathleen Fearn-Banks

    Series: Routledge Communication Series

    Crisis Communications: A Casebook Approach presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. Demonstrating how professionals prepare for and respond to crises, as well as how they develop communications plans,...

    Published September 20th 2010 by Routledge
25. Corporate Reputation and the News Media

    Agenda-setting within Business News Coverage in Developed, Emerging, and Frontier Markets

    Edited by Craig Carroll

    Series: Routledge Communication Series

    This volume examines agenda-setting theory as it applies to the news media’s influence on corporate reputation. It presents interdisciplinary, international, and empirical investigations examining the relationship between corporate reputation and the news media throughout the world. Providing...

    Published July 22nd 2010 by Routledge
26. Handbook of Risk and Crisis Communication

    Edited by Robert L. Heath, H. Dan O'Hair

    Series: Routledge Communication Series

    The Handbook of Risk and Crisis Communication explores the scope and purpose of risk, and its counterpart, crisis, to facilitate the understanding of these issues from conceptual and strategic perspectives. Recognizing that risk is a central feature of our daily lives, found in relationships,...

    Published May 5th 2010 by Routledge
27. Cases in Public Relations Management

    By Patricia Swann

    Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from expected to unsuccessful. The text challenges students to think analytically, strategically, and practically. Each case is based on real...

    Published May 4th 2010 by Routledge
28. Public Relations Writing Worktext

    A Practical Guide for the Profession, 3rd Edition

    By Joseph M. Zappala, Ann R. Carden

    Public Relations Writing Worktext provides the fundamental knowledge and the basic preparation required for the professional practice of public relations writing. This textbook introduces readers to public relations and writing, providing an overview of the four-step public relations process in...

    Published September 13th 2009 by Routledge
29. Applied Public Relations

    Cases in Stakeholder Management, 2nd Edition

    By Kathy Brittain McKee, Kathy Richardson, Larry F. Lamb

    Series: Routledge Communication Series

    Applied Public Relations provides readers with the opportunity to observe and analyze how contemporary businesses and organizations interact with key groups and influences. Through the presentation of cases covering a wide variety of industries, locations, and settings, authors Kathy Brittain McKee...

    Published June 10th 2009 by Routledge
30. The Selling of Civil Rights

    The Student Nonviolent Coordinating Committee and the Use of Public Relations

    By Vanessa Murphree

    Series: Studies in African American History and Culture

    The Student Nonviolent Coordinating Committee formed in April 1960 to advance civil rights. With a tremendous human rights mission facing them, the founding SNCC members included communication and publicity as part of their initial purpose. This book provides a broad overview of these efforts from...

    Published April 28th 2009 by Routledge