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Public Relations Books

You are currently browsing 21–30 of 61 new and published books in the subject of Public Relations — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 3

  1. Public Relations: The Basics

    By Ron Smith

    Series: The Basics

    Public Relations: The Basics is a highly readable introduction to one of the most exciting and fast-paced media industries. Both the practice and profession of public relations are explored and the focus is on those issues which will be most relevant to those new to the field: The four key...

    Published August 6th 2013 by Routledge

  2. Gender and Public Relations

    Critical Perspectives on Voice, Image and Identity

    Edited by Christine Daymon, Kristin Demetrious

    Series: Routledge New Directions in Public Relations & Communication Research

    Although there is a small body of feminist scholarship that problematizes gender in public relations, gender is a relatively undefined area of thinking in the field and there have been few serious studies of the socially constructed roles defining women and men in public relations. This book is...

    Published August 6th 2013 by Routledge

  3. Public Relations

    Edited by Robert Heath

    Series: Critical Concepts in Media and Cultural Studies

    Public Relations is increasingly recognized as a well-established communication and management science. Indeed, the discipline has now generated an abundance of serious scholarly research which is very wide-ranging and which continues to flourish as never before. But much of the relevant literature...

    Published June 28th 2013 by Routledge

  4. Strategic Public Relations Leadership

    By Anne Gregory, Paul Willis

    Public relations is operating in an increasingly challenging and complex environment. Pressures from outside the organisation include new accountabilities, empowered stakeholders, increased public cynicism and a new communication landscape. Internally, there are increasing demands to demonstrate a...

    Published June 20th 2013 by Routledge

  5. Brand Journalism

    By Andy Bull

    Responding to the newly-emerging trend of organisations hiring journalists to create content on their behalf, Brand Journalism is the first comprehensive, practical guide to this hybrid form of traditional journalism, marketing and public relations. This textbook takes a direct and practical...

    Published June 17th 2013 by Routledge

  6. Health and Medical Public Relations

    By Myc Riggulsford

    Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of...

    Published May 16th 2013 by Routledge

  7. Public Relations and Communication Management

    Current Trends and Emerging Topics

    Edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim

    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional...

    Published May 13th 2013 by Routledge

  8. The Routledge Companion to Accounting Communication

    Edited by Lisa Jack, Jane Davison, Russell Craig

    Series: Routledge Companions in Business, Management and Accounting

    One of the prime purposes of accounting is to communicate and yet, to date, this fundamental aspect of the discipline has received relatively little attention. The Routledge Companion to Accounting Communication represents the first collection of contributions to focus on the power of communication...

    Published April 29th 2013 by Routledge

  9. Promoting Nonprofit Organizations

    A Reputation Management Approach

    By Ruth Ellen Kinzey

    Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years....

    Published April 8th 2013 by Routledge

  10. Routledge Handbook of Sport Communication

    Edited by Paul M. Pedersen

    Series: Routledge International Handbooks

    The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and...

    Published March 14th 2013 by Routledge