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Books by Subject

Public Relations Books

You are currently browsing 31–40 of 67 new and published books in the subject of Public Relations — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. Public Relations and Communication Management

    Current Trends and Emerging Topics

    Edited by Krishnamurthy Sriramesh, Ansgar Zerfass, Jeong-Nam Kim

    Public Relations and Communication Management serves as a festschrift honoring the work of public relations scholars James E. Gruning and Larissa A. Grunig. Between them, the Grunigs have published 12 books and more than 330 articles, book chapters, and various academic and professional...

    Published May 13th 2013 by Routledge

  2. The Routledge Companion to Accounting Communication

    Edited by Lisa Jack, Jane Davison, Russell Craig

    Series: Routledge Companions in Business, Management and Accounting

    One of the prime purposes of accounting is to communicate and yet, to date, this fundamental aspect of the discipline has received relatively little attention. The Routledge Companion to Accounting Communication represents the first collection of contributions to focus on the power of communication...

    Published April 29th 2013 by Routledge

  3. Promoting Nonprofit Organizations

    A Reputation Management Approach

    By Ruth Ellen Kinzey

    Promoting Nonprofit Organizations is a practical guide to developing and implementing a strategic public relations program to enhance a nonprofit’s reputation. The ways in which businesses – both for-profit and not-for-profit – communicate with customers has changed dramatically in recent years....

    Published April 8th 2013 by Routledge

  4. Routledge Handbook of Sport Communication

    Edited by Paul M. Pedersen

    Series: Routledge International Handbooks

    The Routledge Handbook of Sport Communication is the only book to offer a fully comprehensive and in-depth survey of the contemporary discipline of sport communication. It explores communication within, through, and for sport in all its theoretical, conceptual, cultural, behavioral, practical and...

    Published March 14th 2013 by Routledge

  5. Strategic Planning for Public Relations

    4th Edition

    By Ronald D. Smith

    This innovative and popular text provides a clear pathway to developing public relations campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the previous editions, author Ronald D. Smith presents a step-by-step unfolding of the strategic campaign...

    Published December 21st 2012 by Routledge

  6. Classical Rhetoric and Modern Public Relations

    An Isocratean Model

    By Charles Marsh

    Series: Routledge Research in Public Relations

    This book expands the theoretical foundations of modern public relations, a growing young profession that lacked even a name until the twentieth century. As the discipline seeks guiding theories and paradigms, rhetorics both ancient and modern have proven to be fruitful fields of exploration....

    Published October 16th 2012 by Routledge

  7. The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice

    By Alison Theaker, Heather Yaxley

    The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well...

    Published July 27th 2012 by Routledge

  8. Culture and Public Relations

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Series: Routledge Communication Series

    Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the...

    Published April 16th 2012 by Routledge

  9. The Alignment Factor

    Leveraging the Power of Total Stakeholder Support

    By Cees B.M. Van Riel

    The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in...

    Published March 27th 2012 by Routledge

  10. Becoming a Public Relations Writer

    A Writing Workbook for Emerging and Established Media, 4th Edition

    By Ronald D. Smith

    Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will...

    Published November 23rd 2011 by Routledge