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Public Relations Books

You are currently browsing 31–40 of 58 new and published books in the subject of Public Relations — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 4

  1. Culture and Public Relations

    Edited by Krishnamurthy Sriramesh, Dejan Vercic

    Series: Routledge Communication Series

    Culture and Public Relations explores the impact of culture – societal and organizational – through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the...

    Published April 15th 2012 by Routledge

  2. The Alignment Factor

    Leveraging the Power of Total Stakeholder Support

    By Cees B.M. Van Riel

    The importance of creating a favourable impression is hard to overstate in all walks of life - in business it's vital to achieve strategic goals. Customers, journalists, bloggers, investors, governments and other groups are all important stakeholders in an organizations performance and in...

    Published March 26th 2012 by Routledge

  3. Becoming a Public Relations Writer

    A Writing Workbook for Emerging and Established Media, 4th Edition

    By Ronald D. Smith

    Becoming a Public Relations Writer is a comprehensive guide to the writing process for public relations practice. Using straightforward, no-nonsense language, realistic examples, easy-to-follow steps and practical exercises, this text introduces the various formats and styles of writing you will...

    Published November 22nd 2011 by Routledge

  4. The Crisis Manager

    Facing Disasters, Conflicts, and Failures, 2nd Edition

    By Otto Lerbinger

    Series: Routledge Communication Series

    Responding to the era of crises in which we now live, The Crisis Manager offers wise counsel for anticipating and responding to crises as well as taking the steps required to reduce the impact of these events. Spotlighting the reality of crisis at levels ranging from local to global, author Otto...

    Published November 2nd 2011 by Routledge

  5. Political Public Relations

    Principles and Applications

    Edited by Jesper Stromback, Spiro Kiousis

    Series: Routledge Communication Series

    Political Public Relations maps and defines this emerging field, bringing together scholars from various disciplines—political communication, public relations and political science—to explore the area in detail. The volume connects differing schools of thought, bringing together theoretical...

    Published March 27th 2011 by Routledge

  6. Public Relations, Society & Culture

    Theoretical and Empirical Explorations

    Edited by Lee Edwards, Caroline E. M. Hodges

    Historically, public relations research has been dominated by organisational interests, treating the profession as a function to help organisations achieve their goals, and focusing on practice and processes first and foremost. Such research is valuable in addressing how public relations can be...

    Published February 17th 2011 by Routledge

  7. Crisis Communications Text and Student Workbook, Academic Package

    By Kathleen Fearn-Banks

    This practical two-volume set contains the fourth edition of Crisis Communications as well as the updated student workbook which accompanies it. The main text presents case studies of organizational, corporate, and individual crises, and analyzes the communication responses to these situations. The...

    Published February 7th 2011 by Routledge

  8. Public Relations in Global Cultural Contexts

    Multi-paradigmatic Perspectives

    Edited by Nilanjana Bardhan, C. Kay Weaver

    Series: Routledge Communication Series

    While public relations practice has become increasingly globalized, scholars are still behind in theorizing about the intersections of culture, communication, and power at this level of practice. This volume emphasizes theories and concepts that highlight global interconnectedness through a range...

    Published December 19th 2010 by Routledge

  9. Strategy in Information and Influence Campaigns

    How Policy Advocates, Social Movements, Insurgent Groups, Corporations, Governments and Others Get What They Want

    By Jarol B. Manheim

    Information and influence campaigns are a particularly cogent example of the broader phenomenon we now term strategic political communication. If we think of political communication as encompassing the creation, distribution, control, use, processing and effects of information as a political...

    Published December 7th 2010 by Routledge

  10. Student Workbook to Accompany Crisis Communications

    A Casebook Approach, 4th Edition

    By Kathleen Fearn-Banks

    Series: Routledge Communication Series

    No company, organization, or individual whose livelihood depends on public reaction can afford to function without a crisis communications plan. This student workbook reviews the critical terminologies, processes, and skills needed for understanding and responding to crises. It prepares individuals...

    Published December 1st 2010 by Routledge