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Books by Subject

Visual Communication Books

You are currently browsing 1–10 of 19 new and published books in the subject of Visual Communication — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books

  1. The Structure of Multimodal Documents

    An Empirical Approach

    By Tuomo Hiippala

    Series: Routledge Studies in Multimodality

    This book develops a new framework for describing the structure of multimodal documents: how language, image, layout and other modes of communication work together to convey meaning. Building on recent research in multimodal analysis, functional linguistics and information design, the book examines...

    Published June 16th 2015 by Routledge

  2. Brands

    Interdisciplinary Perspectives

    Edited by Jonathan E. Schroeder

    Series: Routledge Interpretive Marketing Research

    Branding has emerged as a cornerstone of marketing practice and corporate strategy, as well as a central cultural practice. In this book, Jonathan Schroeder brings together a curated selection of the most influential and thought-provoking papers on brands and branding from Consumption Markets and...

    Published January 8th 2015 by Routledge

  3. Visual Environmental Communication

    Edited by Anders Hansen, David Machin

    In 2008, the editors published a well-cited journal paper arguing that while scholarly work on media representations of environmental issues had made substantial progress in textual analysis there had been much less work on visual representations. This is surprising given the increasingly visual...

    Published December 10th 2014 by Routledge

  4. Framing the Interpreter

    Towards a visual perspective

    Edited by Anxo Fernández-Ocampo, Michaela Wolf

    Situations of conflict offer special insights into the history of the interpreter figure, and specifically the part played in that history by photographic representations of interpreters. This book analyses photo postcards, snapshots and press photos from several historical periods of conflict,...

    Published November 26th 2014 by Routledge

  5. Disturbing Argument

    Edited by Catherine Palczewski

    This edited volume represents the best of the scholarship presented at the 18th National Communication Association/American Forensic Association Conference on Argumentation. This biennial conference brings together a lively group of argumentation scholars from a range of disciplinary approaches and...

    Published September 24th 2014 by Routledge

  6. Green Advertising and the Reluctant Consumer

    Edited by Kim Sheehan, Lucy Atkinson

    This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the...

    Published July 18th 2014 by Routledge

  7. Visual Culture and Public Policy

    Towards a visual polity?

    By Victor Bekkers, Rebecca Moody

    Series: Routledge Critical Studies in Public Management

    Traditionally, images have played an important role in politics and policy making, mostly in relation to propaganda and public communication. However, contemporary society is inundated with visual material due to the increasing ubiquity of media and visual technologies that facilitate the...

    Published July 18th 2014 by Routledge

  8. Text and Image

    A Critical Introduction to the Visual/Verbal Divide

    By John Bateman

    Text and image are used together in an increasingly flexible fashion and many disciplines and areas of study are now attempting to understand how these combinations work.This introductory textbook explores and analyses the various approaches to multimodality and offers a broad, interdisciplinary...

    Published May 28th 2014 by Routledge

  9. Rhetoric in the Flesh

    Trained Vision, Technical Expertise, and the Gross Anatomy Lab

    By T. Kenny Fountain

    Series: ATTW Series in Technical and Professional Communication

    Rhetoric in the Flesh is the first book-length ethnographic study of the gross anatomy lab to explain how rhetorical discourses, multimodal displays, and embodied practices facilitate learning and technical expertise and how they shape participants’ perceptions of the human body. By investigating...

    Published May 16th 2014 by Routledge

  10. Studies of Video Practices

    Video at Work

    Edited by Mathias Broth, Eric Laurier, Lorenza Mondada

    Series: Routledge Research in Cultural and Media Studies

    The last two decades have seen a rapid increase in the production and consumption of video by both professionals and amateurs. The near ubiquity of devices with video cameras and the rise of sites like YouTube have lead to the growth and transformation of the practices of producing, circulating,...

    Published May 15th 2014 by Routledge