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Business, Management and Accounting Books

You are currently browsing 1–10 of 4,681 new and published books in the subject of Business, Management and Accounting — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 1

  1. Developing Windows-Based and Web-Enabled Information Systems

    By Nong Ye, Teresa Wu

    This textbook covers concepts, methods, programming languages and software tools of designing and developing both Windows-based and Web-based information systems, specifically data modeling and design methods. It is designed to enable students and professionals in engineering, business and science...

    Published August 20th 2014 by CRC Press

  2. Routledge Library Editions: Marketing (27 vols)

    By Various

    Series: Routledge Library Editions: Marketing

    This set covers books originally published between 1925 and 1995, written and edited by authors from both sides of the Atlantic. The set covers marketing theory, strategy, and organization, budgeting and market research. Particular volumes focus on specific industries such as tourism and...

    Published August 20th 2014 by Routledge

  3. The Guide to Entrepreneurship

    How to Create Wealth for Your Company and Stakeholders

    By Michael Szycher, Ph.D

    Whether you work for an established company and want to trailblaze new products (intrapreneurship), or want to establish your own new venture (entrepreneurship), The Guide to Entrepreneurship: How to Create Wealth for Your Company and Stakeholders supplies invaluable guidance along with concrete...

    Published August 20th 2014 by Productivity Press

  4. Tourism Marketing and Management in the Caribbean (RLE Marketing)

    Edited by Dennis J. Gayle, Jonathan N. Goodrich

    Series: Routledge Library Editions: Marketing

    The Caribbean now has one of the largest regional tourism industries in the world amongst developing countries. When originally published this volume was the first to provide a comprehensive discussion of tourism in this part of the world. It begins with an overview of the industry and then...

    Published August 20th 2014 by Routledge

  5. The Rise and Fall of Mass Marketing (RLE Marketing)

    Edited by Richard S. Tedlow, Geoffrey G. Jones

    Series: Routledge Library Editions: Marketing

    This book provides new insights into the changes in interpretation of marketing and the evolution of marketing strategies during the twentieth century. The focus is on the development of mass marketing in the United States and the way in which more flexible and adaptable forms of marketing have...

    Published August 20th 2014 by Routledge

  6. Advertising for Account Holders (RLE Marketing)

    By Nigel Linacre

    Series: Routledge Library Editions: Marketing

    The account handler is a key person within an advertising agency, liaising between the client on the outside and the planning, creative and media function within. This book presents essential checklists for each aspect of the planner’s role: presentations made to clients, briefing creative and...

    Published August 20th 2014 by Routledge

  7. The Early Advertising Scene (RLE Marketing)

    By Harden B. Leachman

    Series: Routledge Library Editions: Marketing

    Few of us realize how many of our modern comforts we owe to advertising. This fascinating volume provides a history of early American advertising, in a pre-regulation age when all manner of schemes thrived in an advertising free-for-all. As well as examining advertising techniques at the turn of...

    Published August 20th 2014 by Routledge

  8. Marketing Management in Air Transport (RLE Marketing)

    By Jack L. Grumbridge

    Series: Routledge Library Editions: Marketing

    This book is an account of the management and environmental aspects of marketing a major airline, at a time of rapid growth in the aviation industry. It brings out the problems involved in marketing a service as distinct from a commodity, and highlights the special aspects which flow from...

    Published August 20th 2014 by Routledge

  9. Marketing in Perspective (RLE Marketing)

    By Simon Majaro

    Series: Routledge Library Editions: Marketing

    This book provides a stimulating perspective on a wide range of important topics and major challenges which confronted marketing management in the 1980s and are still of relevance today. The author applies a critical knowledge of modern theory and practice to pinpoint the crucial importance of...

    Published August 20th 2014 by Routledge

  10. Innovation and New Product Marketing (RLE Marketing)

    By David F. Midgley

    Series: Routledge Library Editions: Marketing

    This volume formulates and presents a general theory of innovative behaviour which is applicable to diverse market situations. Having provided some support for the theory, the author demonstrates how it can be usefully applied by indicating which management techniques are relevant to new product...

    Published August 20th 2014 by Routledge