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Global competition is being fueled by economic, technological, legal/political, and social changes taking place around the globe. As trade blocs and countries emerge and change, they offer certain opportunities and present certain threats for domestic companies. As U.S. companies enter the world...
Published June 20th 1993 by Routledge
Published May 31st 1993 by Routledge
Major changes which have occurred since this book was first published have been included in this edition. In particular, the chapter on Germany has been substantially revised and now includes a separate section on easter Germany. The other five countries covered in the book have also witnessed...
Published May 12th 1993 by Routledge
Published May 10th 1993 by Routledge
Public concern for the conservation of natural resources and a general awareness of the environmental consequences of waste disposal is reflected in current legislation aimed at reducing waste. Recycling is commonly cited as one of the preferred methods of waste reduction and this book summarizes a...
Published April 30th 1993 by Routledge
Here is the first book to examine direct selling--the distribution of consumer products and services through personal, face-to-face sales away from fixed business locations. Direct selling has long been a major marketing channel for companies around the world. In the U.S. alone, by the start of the...
Published April 27th 1993 by Routledge
This is the first-ever book about product and country images. It goes considerably beyond what was known until now about these images on buyer behavior and international market strategy. Thousands of companies use country identifiers as part of their international marketing strategy and hundreds of...
Published April 25th 1993 by Routledge
This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, livestock production faced some critical changes. Product and feed prices became less stable, cycles lost their century-old patterns, both competition...
Published April 11th 1993 by CRC Press
Published March 31st 1993 by Routledge
