You are currently browsing 4011–4,020 of 4,172 new and published books in the subject of Business, Management and Accounting — sorted by publish date from newer books to older books.
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This is the first-ever book about product and country images. It goes considerably beyond what was known until now about these images on buyer behavior and international market strategy. Thousands of companies use country identifiers as part of their international marketing strategy and hundreds of...
Published April 25th 1993 by Routledge
This groundbreaking volume presents a comprehensive view of the many concerns of those involved with livestock and meat marketing. During the 1980s, livestock production faced some critical changes. Product and feed prices became less stable, cycles lost their century-old patterns, both competition...
Published April 11th 1993 by CRC Press
Published March 31st 1993 by Routledge
A Guide to Preparing Cost-Effective Press Releases is an instructional approach to writing and effectively using the press release. It offers suggestions and recommendations for creating basic press releases and details how the release can extend the life of an ad campaign, providing high degree...
Published March 31st 1993 by Routledge
This wide-ranging, future-oriented book is sure to number among the most important and influential business books of the decade. Drucker writes with penetrating insight about the critical issues facing managers in the 1990s: the world economic order; people at work; new trends in management and...
Published March 25th 1993 by Routledge
Series: International Business Series
International Business in China looks at the inner workings of business in China. Each sector is explored in detail against the broader cultural context and regional variations. Throughout, the focus is on the political changes which have taken place in recent years and how this has affected...
Published March 24th 1993 by Routledge
The Theory and Philosophy of Organizations makes a major contribution to the debate on the status of organizational theory as a discipline. The volume is divided into three sections exploring issues under the headings `theory', `anasis' and `philosophy'. In each, the limitations of `traditional' or...
Published March 17th 1993 by Routledge
This examines the relationship between technological growth and outward direct investment from firms in Asia and Latin America which has become increasingly siginificant as these countries develop....
Published March 10th 1993 by Routledge
This concise new introductory text provides succinct analysis of organizational cultures and the types of change they can set in motion. `Culture' is used in an original way to make sense of central issues of organizational behaviour....
Published March 10th 1993 by Routledge
Being able to influence others is absolutely vital to the business manager who is not only responsible for their own destiny, but also the well-being of their staff and the future of their company. Getting people to do what you want them to has occupied the minds of generations of scholars, not to...
Published March 10th 1993 by Routledge
