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Business, Management and Accounting Books

You are currently browsing 4061–4,070 of 5,149 new and published books in the subject of Business, Management and Accounting — sorted by publish date from newer books to older books.

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New and Published Books – Page 407

  1. The Business of Greening

    Edited by Stephen Fineman

    Series: Routledge Research in Global Environmental Change

    Industry cannot be separated from nature. Indeed, linked to the current high profile of environmental issues is a growing sense that industrialization has now caused damage to the environment that will be difficult, if not impossible, to rectify. The Business of Greening debates the relationship...

    Published August 31st 2000 by Routledge

  2. Getting Attention

    By Susan Y Kohl

    Getting Attention: Leading-Edge Lessons for Publicity and Marketing is a savvy and innovative guide to getting your message heard in today's dynamic and noisy markets. It's an insider's look at what works and what doesn't in the fast-paced, high-tech world of communications. You'll learn to...

    Published August 31st 2000 by Routledge

  3. Management Fads and Buzzwords

    Critical-Practical Perspectives

    By David Collins

    Around 5,000 business and management titles are published every year, and increasingly, their preferred mode of presentation is centred on the creation and marketing of buzzwords and fads. This book argues that these management fads and buzzwords deflect critical inquiry and limit useful action...

    Published August 25th 2000 by Routledge

  4. Cybermarketing

    2nd Edition

    By Pauline Bickerton, Matthew Bickerton, Upkar Pardesi

    'Cybermarketing' is a no-nonsense structured guide to using the Internet for marketing and is essential reading for all marketers and managers who need to know how to use the Internet to promote and sell their product. This new edition both follows on the success of and adds significantly to the...

    Published August 25th 2000 by Routledge

  5. The Globalization of Corporate R & D

    Implications for Innovation Systems in Host Countries

    By Prasada Reddy

    Series: Routledge Studies in International Business and the World Economy

    This book examines the implications of new trends of globalisation in corporate research and development. It looks in particular at aspects of integration in developing countries and the impact this will have on the host countries....

    Published August 24th 2000 by Routledge

  6. Understanding Business Environments

    Edited by Michael Lucas

    Series: Understanding Business

    What are the forces shaping today's business world? Understanding Business Environments provides key readings which introduce the student to the factors underlying the business environment. Including chapters by gurus such as Anthony Giddens, Stuart Hall and Will Hutton, the book covers:* social...

    Published August 24th 2000 by Routledge

  7. Internal Marketing: Directions for Management

    Edited by Barbara Lewis, Richard Varey

    Bringing together contributions from leading writers in the field of service marketing and management, this book represents a much-needed source of current research and conceptual development in internal marketing. Key themes and issues explored include: * the social model of marketing* the human...

    Published August 24th 2000 by Routledge

  8. Organisational Learning in the Automotive Sector

    By Dr Penny West, Penny West

    Series: Routledge Advances in Management and Business Studies

    This book considers the concepts of organisational learning and the learning organisation, and critically examines their take up within the context of four contemporary work organisations in the European automotive sector. Within this dynamic environment, the pursuit and implementation of...

    Published August 17th 2000 by Routledge

  9. Globalization of Business

    Practice and Theory

    By Erdener Kaynak, Abbas J Ali

    Create a successful strategy for competition in the global marketplace!Globalization of Business: Practice and Theory will give executives and business students a current, in-depth look at ways to become globally competitive in today's complex market. This essential guide offers you insight into...

    Published August 15th 2000 by Routledge

  10. Japanese Tourists

    Socio-Economic, Marketing, and Psychological Analysis

    By Kaye Sung Chon, Tsutomu Inagaki

    Find out how to entertain all types of Japanese tourists from student groups to retirees!Would a Japanese traveler rather see pictures of beautiful landscapes or smiling Japanese couples in a tourist brochure? Will you attract more Japanese tour groups by promising them independence and...

    Published August 9th 2000 by Routledge