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Business, Management and Accounting Books

You are currently browsing 71–80 of 4,714 new and published books in the subject of Business, Management and Accounting — sorted by publish date from newer books to older books.

For books that are not yet published; please browse forthcoming books.

New and Published Books – Page 8

  1. Adding Value (RLE Marketing)

    Brands and Marketing in Food and Drink

    Edited by Geoffrey G. Jones, Nicholas J. Morgan

    Series: Routledge Library Editions: Marketing

    An international group of scholars, drawn from the United States, Europe and Australia and from a number of academic disciplines, explores the history of marketing in the food and drink industries, focusing on the meaning of brands, the ways in which they add value and the surrounding business...

    Published August 22nd 2014 by Routledge

  2. Marketing (RLE Marketing)

    The Management Way

    By Arnold K. Weinstein

    Series: Routledge Library Editions: Marketing

    Drawing from the behavioural sciences, management theory, quantitative decision theory and marketing theory, this book presents a comprehensive approach to marketing decision-making and illustrates why a marketing orientation is necessary for corporate survival....

    Published August 22nd 2014 by Routledge

  3. The Advertising Agency (RLE Marketing)

    Procedure and Practice

    By Floyd Y. Keeler, Albert E. Haase

    Series: Routledge Library Editions: Marketing

    This book discusses the challenges of running an advertising agency in the early part of the twentieth century and examines the organization and operation of such agencies in great detail. One of the earliest "manuals" on planning and operating an advertising agency, this book was also one of the...

    Published August 22nd 2014 by Routledge

  4. Capital Inflation and the Multinationals (Routledge Revivals)

    By Charles Levinson

    Series: Routledge Revivals

    Inflation is the economic plague of the modern world, completely undermining conventional theory and policies for its containment, and setting governments, management and labour on a dangerous collision course. Its alarming spread is only paralleled by the expansion of multinational corporations,...

    Published August 20th 2014 by Routledge

  5. A History of Global Consumption

    1500 - 1800

    By Ina Baghdiantz McCabe

    In A History of Global Consumption: 1500 – 1800, Ina Baghdiantz McCabe examines the history of consumption throughout the early modern period using a combination of chronological and thematic discussion, taking a comprehensive and wide-reaching view of a subject that has long been on the historical...

    Published August 19th 2014 by Routledge

  6. The Guide to Entrepreneurship

    How to Create Wealth for Your Company and Stakeholders

    By Michael Szycher, Ph.D

    Whether you work for an established company and want to trailblaze new products (intrapreneurship), or want to establish your own new venture (entrepreneurship), The Guide to Entrepreneurship: How to Create Wealth for Your Company and Stakeholders supplies invaluable guidance along with concrete...

    Published August 19th 2014 by Productivity Press

  7. Sustainable Business

    Key Issues

    By Helen Kopnina, John Blewitt

    Series: Key Issues in Environment and Sustainability

    Sustainable Business: Key Issues is the first comprehensive introductory-level textbook to address the interface between environmental challenges and business solutions to provide an overview of the basic concepts of sustainability, sustainable business, and business ethics. The book introduces...

    Published August 19th 2014 by Routledge

  8. Diversity in Organizations

    A Critical Examination

    By Cedric Herring, Loren Henderson

    Diversity in Organizations argues that ensuring a diverse workforce composition has tangible benefits for organizations. Rather than relying on touchy-feely arguments, Herring and Henderson present compelling evidence that directly links diversity to the bottom line. Readers will learn: How and...

    Published August 18th 2014 by Routledge

  9. The Theory of the Firm and Chinese Enterprise Reform

    The Case of China International Trust and Investment Corporation

    By Xiao Qin

    Series: Routledge Studies on the Chinese Economy

    Changes to corporate structure, including the role of the corporate headquarters, have been key factors in bringing about economic reform in China. In this penetrating and insightful book, Xiao questions the conventional theory of the firm, arguing that the ultimate goal of the headquarters of...

    Published August 15th 2014 by Routledge

  10. Enterprising Initiatives in the Experience Economy

    Transforming Social Worlds

    Edited by Britta Timm Knudsen, Dorthe Refslund Christensen, Per Blenker

    Series: Routledge Studies in Entrepreneurship

    Over the last decade, the close relationship between culture and economy - or "the experience economy" – has risen on the agenda. Although there is an established research field for analysing the economic impact of entrepreneurship, there is currently a limited amount of research that...

    Published August 15th 2014 by Routledge